What we love about automation is that it can be applied to various business areas and streamline processes for a wide range of needs.

Take, for example, Milk & Honey, the first whiskey distillery in Israel. They used our system to create a complex automated process that included event registration management, purchase approvals, and personalized product shipping based on each individual’s purchase, if any.

Their story began a few years ago when they decided to establish the distillery and launched a crowdfunding project to support it. The backers paid to make the dream a reality, knowing it would take several years before they saw the actual bottles. Recently, the long-awaited moment arrived when the backers received their rewards at the distillery’s launch event.

The Need

Milk & Honey needed to manage event registration and track attendance, including sending reminders. They also had to handle reward deliveries for their crowdfunding supporters, each with unique order and delivery preferences, all automatically.

The Challenge

Not all supporters pre-purchased bottles, and those who did had varying quantities, requiring personalized emails (segmentation). Supporters could choose delivery methods: home delivery, event pickup, or self-collection, needing precise coordination. Managing event registration and attendance confirmations was also crucial.

The Solution

The automation process included:

- Initial Email: An invitation to the launch event and purchase details.

- Customer Confirmation: Buttons for event attendance and delivery method choices.

- Personalized Follow-Ups: Based on selections, processes were triggered:

•   Attendees received event reminders.
•   Self-collection customers chose pickup times via a landing page.
•   Delivery customers filled out a detailed form.

Automation included confirmation emails, tracking responses, reminders for non-respondents, and event reminders.

Automation Benefits

- Efficiency: Saved hours of manual work.

- Accuracy: Reduced errors.

- Improved Focus: Allowed the team to concentrate on production and event preparations.

Conclusion

Automation streamlines processes, saving time and effort, and lets you focus on crucial tasks. For upcoming events or product deliveries, let our system work for you.