Entries by smoove

How to utilize drip emails in your marketing

There’s no doubt that marketing automation is a useful tool to help increase a business’ bottom line, but how do you strike the perfect balance between too much and too little when setting up an email campaign strategy with drip emails? When done right, successful drip campaigns can lead to 20% more sales. But, Why […]

How long should it take to automate your marketing

You’ve all already heard of marketing automation platforms and tools developed for one reason only – to make marketing more efficient. These advanced marketing automation tools help us market through multiple channels and help us automate repetitive tasks. This saves time and enables us to design and execute timely and data-backed marketing campaigns. Marketing automation […]

Newsletter marketing tips for SMB success

One of the most important tasks for any SMB is to generate new leads. Also, to maintain their existing customers without huge spending. The best and cheapest way to achieve this is via email marketing and newsletter marketing, via a professionally crafted, timely newsletter in their inbox. Newsletter marketing is an excellent way to offer […]

Pro Digital Marketing Tips from 13 Top Industry Experts

Technology is causing the rapid advancement of digital marketing, which means to stay relevant, you have to continuously assess, test and create solutions to grow your business’ digital marketing presence. In fact, 76% of people believe that marketing has changed more in the past two years than the previous 50. In particular, email marketing requires […]

All in one vs. best of breed automation tools – what should your small business opt for?

With so many marketing automation tools out there, it’s not always easy to choose which one is right for your business. So, what should you consider during your decision-making process? There are best of breed platforms that focus on specific elements, and then, there are all-in-one tools that cohesively manage your CRM, automate emails, social […]

How to run a successful smartphone campaign

In 2018, smartphone technology is so advanced that mobile phones are slowly replacing desktops and laptops. We use mobile phones to open and answer our emails, to browse social media, even to order a meal or taxi via SMS and different apps. The best thing is that we can do all of these things while […]

Why use marketing automation for small businesses

When running a small business, financial and human resources are limited. That’s why it’s necessary to use marketing automation for small business in order to grow, serve customers, and increase your bottom line. Gartner predicts that by 2020, 85% of consumers will manage their customer relationship without talking to a human. What can a marketing […]

What Makes People Forward Emails

When you send an email marketing message, its success is commonly measured by the open rate and/or the click through rate. But, what about message forwarding? The best case scenario is to have your subscriber amplify your message by sharing it with their network. So, what steps can you take to make your message more […]