Three automation tools that will make your life MUCH easier

Marketing automation platforms nowadays offer numerous different tools and solutions to make your life easier, and not only when speaking of automation itself. Along with the growing number of social media users and smartphone owners, the process of automation has had to change.

In short, marketing automation in 2018 is not only about designing and launching your campaign, but it’s also about multi-channeling and integrating your campaign with various apps, devices, and social media pages.

To save your time and money and make your automation as effective as possible, consider employing these simple automation and integration tools:

smoove

Smoove, the all-in-one automation platform, is a very effective and simple marketing boosting tool. It is specially designed to speed up your marketing processes and expand the reach of your marketing efforts but also to better manage your resources and increase the team’s productivity. With smoove’s help, you will get access to insightful customer data, generate more leads and ensure your workflow efficiency, while both saving time and money.

The platform offers four main marketing solutions: marketing automation, email marketing, SMS marketing, and landing page solutions. It is easy to set up and run, but if you’re still wondering how to do it the right way, take a minute or two of your time and find out how to easily implement smoove in your marketing.

Smoove’s mobile campaigns can be integrated with its SMS messaging options and lead your customers directly to your mobile landing page. Moreover, smoove enables you to automatically send your customer data from within landing pages to your CRM platform.

smoove dashboardsmoove dashboard

To save even more of your time and money, smoove also implemented a Zapier block inside its platform. This option allows you to integrate any of your other systems and apps into any automatic process that you may create.

Zapier

Zapier provides workflows to automate the use of web applications together. It’s an online automation tool that connects apps such as Gmail, Dropbox, Slack, MailChimp, and over 1,000 more.

Described as a ‘glue that connects more than 1000 apps’, Zapier is made of workflows named Zaps which connect your apps so they can work together.

Every Zap starts with a trigger (an action in one of your apps) which kicks off your workflow. One of the great things about Zapier is that its automated tasks work silently in the background so you can focus on more important work.

Zapier is an online automation tool anyone can use to build their workflows with just a few clicks. This means you can now connect your apps to automate repetitive tasks without hiring a developer to build the integration.

If you’re still wondering how it actually works, here are some examples; With Zapier, you can connect your Google Calendar events with Slack. That way, your team will never miss something important. You can connect your Gmail account with Dropbox and save all the attachments you get in your email to it.

This platform is a great way to speed up your working processes and put the boring, repetitive work on autopilot!

IFTTT

IFTTT is another great app which helps you to easily integrate your apps and your devices. Its ecosystem enables you to automatically connect over 600 different services. These include Facebook, Twitter, Gmail, Dropbox, Evernote, Nest, Fitbit, Amazon Alexa and more.

Similar to Zapier, IFTTT also has workflows named Applets – a specific tasks done after you connect your services and which can’t usually be done by the apps themselves. For instance, with an Applet, you can use the Google Assistant to create events in your iPhone Calendar. Or sync Amazon Alexa to-dos with your Google Calendar. You can also automatically turn your Hue lights when you come close to home. Or back up your tagged photos from Facebook to the iOS Photos.

IFTTT, which literally means ‘if this, then that’, also enables you to gain valuable insights into how and why people connect their apps. This way you can design a more targeted approach and shape your offers according to your customer’s needs.

Wrap Up

Automated work management has become an integral part of doing business. That includes marketing automation, customer relationship management, project management and more. Automation saves our money and time. Moreover – it ‘collects’ the valuable and insightful data. It can help us improve each and every step of our working process.

Automating our marketing campaigns now also requires multi-channeling and integrating it with different apps, devices, and social media. To be sure you’re doing this right use a simple and effective marketing automation platform. With smoove you can integrate your campaigns with other apps via innovative online platforms such as Zapier and IFTTT.

The future (of business) is now, so make sure you’re up with it!

How to generate leads for your SMB

Customers are a vital element of any business and every company out here is on the constant lookout to expand their customer database. Therefore, growing your business requires an access to a steady stream of sales leads – customers that have an interest in the products or services you’re selling.

But in recent years, the lead generation or the process of identifying potential customers and capturing their interests in your business, has been undergoing substantial changes.

This is mostly due to the emergence of new digital marketing tools and expansion of social media which now offer new ways to identify and reach the customers.

A lead generation is an ongoing process which also requires collecting information and reaching out to our prospects constantly and it goes much further than simply getting their email address.

Here are 5 ways you can make it efficient on your own.

#1 Identify your audience and their needs

We cannot reach out successfully to our customers if we don’t know who they are. So, the first step of lead generation is to identify your target audience. Considering your business and the products you sell, ask yourself: Who are my potential customers and in which area they live? What they do for a living and why would they be interested in my business?

After finding the answers, create an ideal customer profile and plan your marketing strategy around it. Put yourself in your customer’s shoes, think of their interests, expectations, online habits and make sure your website, blog and/or social media page offers something tailored to their needs.

Keep in mind that each of these offers have to provide a value to the visitors, so that they are willing to take the action and give you their personal information in exchange for it.

In short: Your prospects need to respond to your CTA which takes them to a landing page, then fill out a form to get an offer (such as eBook, free online course, product sample, etc.) at which point they become a lead.

#2 Write a blog

Are you writing a blog yet? You should be!

The great thing about using your blog posts to promote your products and show your expertise is that you can make your CTA highly relevant and make your prospects click on it as soon as they see it.

To convert more customer via blogging, you need to speak to one specific audience and write about topics that are interesting to them. Having a defined customer persona will help with this one too.

Also, there are several very useful online tools which can help you to discover frequently shared topics and keywords on Google and social media. For example, after entering the industry related keyword in the search bar, BuzzSumo can help you to see which content has the highest number of shares on social media. There is also a Google Keyword Planner, a free tool which shows you keyword-related terms people are searching for on Google.

Paying attention to your potential customer’s interests on social media via so-called social media monitoring tools such as Keyhole or Hootsuite can also help you to find ideas for your future blog posts.

#3 Generate an email sequence

Email marketing is one of the most powerful tools in your digital marketing. It’s free, it’s trackable, and best of all – automatable. Automating the email marketing with email sequences takes it to another level as it both saves your time and strategically targets the specific audience.

An email sequence is a series of emails sent based on pre-set time intervals (just after opt-in, 2 weeks after purchase) or automated, trigger-based sequences sent whenever someone takes an action on your website (i.e. abandoned shopping cart) or within a sequence itself (clicking a link in an email).

Email sequences can turn people which never heard for your business to your customers and even brand advocates. Relevant and timely sent emails can deepen the relationships you have with the customers over time, increase the sales and the visibility of your brand.

And last but not the least: Keep in mind that it’s very important to be able to send one email to a person that just opted in for your offers and another to a customer who just made a purchase from you. A key to success is in segmentation of your customer database and creating the different email lists for the different groups of customers you have.

#4 Use PPC advertising

From a marketer’s perspective, the use of PPC advertising is an excellent choice if you need to generate valuable leads within the shortest possible time. Still, as PPC is a paid advertising, it is wise not to waste money and ensure you have the right strategy for your PPC campaign:

  • To get those valuable leads, direct your prospects to a landing page, not your website home page or social media pages. Although these can have the comprehensive information about your business, a landing page is the best tool to generate a direct action from a visitor and convert them either as business lead or an actual, paying customer.
  • Make sure that the content of your landing page responds to your PPC advertisement. If your PPC ad is focused on a certain topic, your landing page should be too. It’s simple as that.
  • Optimize your form and don’t ask too many questions which can create distractions from the primary focus of the landing page. Think of rewards or special offers that you can give to the lead prospects and make sure these are clearly visible and easy to obtain. Also provide easy ways for prospects to contact you and always respond to their calls and/or emails.
  • Keep track of your PPC campaign conversions to establish if the campaign is giving you the results you need. You are paying for it and you need a clear picture of its success.

#5 Use social platforms and channels to engage with potential customers

To get more leads and build a stable and reliable brand, we need to find the ways to establish a long-term relationships with our customers on social media. This means developing the unique tone of voice and defining an approach most relatable to your brand mission and vision.

Don’t waste money on building fake audiences that will never convert to customers and also engage in less expensive and more effective guerilla marketing tactics on websites such as Quora, Reddit and LinkedIn.

These websites offer businesses and marketers a great chance to build a niche for their brands and use it to gain new leads and increase conversions.

For instance, Quora is driving traffic to your website as the people who are asking questions and looking for answers are those who are already interested in purchasing the product or a service.


When trying to reach your target audience online, you look for places they hang out the most and Reddit is definitely one of those places. It’s easy to create a niche on the Reddit, but the actual marketing on the website is a bit harder.

Reddit users love news, humor, creative and inspiring images/videos and live Q&A’s so you will need to think outside the box and use your social media talents to reach out to your target audience.

Although often overlooked by digital marketers, LinkedIn is a thriving social platform and home to a more than 200 million users and 9 million business profiles from all over the world. On LinkedIn, you can target your audience based on a geographic location, current/past company, industry, school, languages and more. Having your prospects already segmented liked this will generate more leads and increase the conversion rates much faster than you thought is possible.

Still, keep in mind that the secret to a successful lead generation via mentioned platforms is hidden in the following:

  • Optimizing your profiles and pages and keeping them SEO friendly. Think of buzzwords and do a keyword research and include them in your company/position description, posts and answers to your prospects.
  • Being helpful and producing the content which answers to your prospects questions and needs. Avoid shameless promotion of your brand and products and engage in conversation with your followers.
  • Sharing knowledge, building authority and spreading awareness about your industry and/or business. These steps are essential to lead generation as they’re increasing the trust and helping you to establish yourself as an industry leader, not only a company desperate to sell.

Wrap Up

In order to get more leads in 2018, it’s important for you to establish yourself as an expert in the field and distinguish your company from similar businesses in the market. This means you need to use new and advanced digital marketing tools and automate your marketing, but also constantly work on your content marketing tactics and build an online community around your brand.

To be sure you’re doing this the right way and generate more quality leads, you will need to:

  • Identify your target audience and their interests so that they are willing to take the action and provide you with their personal information
  • Write a blog about specific topics related to your business and expertise to one specific audience you want to reach
  • Generate an automated email sequence and provide your target audience with relevant and timely offers you may have
  • Use PPC advertising with strategically crafted content and take your prospects to a specific, ad-related landing page
  • Use social platforms such as Quora, reddit and LinkedIn to share your knowledge and expertise and build deep relationships with your lead prospects and potential customers

Here’s why smartphone campaigns should be part of your marketing

When was the last time you spent a day, or even an hour, without checking your phone?

Smartphone campaigns are a growing and necessary tool for marketing campaigns to reach their customers in an immediate and highly engaging fashion. In an increasingly saturated digital world, mobile communication offers a direct-to-consumer method to stay in touch, drive sales, and invite your customers to be involved with your business.

Smoove provides you with pre-made templates and various customization tools to create smartphones campaigns that are easy to set up and simple to track.

But First, Why Go Mobile?

Globally, there are about 9 new mobile phone users added every second and mobile is overtaking desktop usage. In fact, 52.2% of all website traffic came from a mobile device in 2018, and that number has been increasing year over year.

With most text messages being opening within 3 seconds of being received, even customers in brick-and-mortar locations are using mobile devices as an assistant in their shopping experience. Smartphones have become like an appendage rather than just a tool.

Benefits of Smartphone Campaigns

Not only are smartphone campaigns highly engaging with an overall average across all industries receiving a 61% open rate, but they also provide for other benefits in building and growing a business’ bottom line.

Like what?

Here’s a quick list of their added value:

  • Brand Recognition: Combined with social media, blogs and experiential marketing, text messages offer an additional avenue to keep your brand in the top of a consumer’s mind.
  • Improved Client Retention: As a communication method, text messages can provide for a way for customers to be in touch when they have an issue, or if they want to provide feedback. They also can be used to educate and inform by linking customers to a landing page with more information about an event or the status of their order, for example.
  • Efficient and Timely Communication: SMS messages are immediate and don’t require the customer to open or refresh their email or open an app’s message center to see the communication.

So, how do you do it?

How to Set Up Mobile Campaigns

With smoove, setting up a mobile campaign is as easy as 1,2,3…literally.

1. Create Your Campaign

Simply log into your dashboard, and find the “Smartphone Campaign” button or choose to “Create SMS” from the top navigation menu.

Smartphone Campaign

2. Get Personal

Like all marketing, personalization translates to better success because a customer feels like the message is relevant and tailored to their needs. With smoove, you can choose various ways to personalize the message with a simple drop-down of options, including name, company, birthday, to name a few.

smoove personalization

3. Choose Your Template

There are various uses for SMS campaigns, and smoove provides many pre-made templates so that the heavy lifting is already done for you.

Simply choose your objective, and select the campaign that’s right to achieve your goal. Then, you can personalize with drag and drop features and insert your own creative assets, if desired.

smoove pre-made templates

What are some good ways to utilize smartphone campaigns?

  • Event Marketing: The Event marketing template provides you with an easy message to capture RSVPs for an event. With a simple form and integrated map, you can provide your attendees with only the necessary information in a short, to the point message, and have them confirm their attendance all in one campaign send.
  • Market a Sale: When your business is having a sale, the Sale template has a big banner with a message and call to action buttons readily available, as well as social media icons, offering the receive a simple way to share and amplify the message with their social networks.
  • Provide Coupons: The coupon template incorporates a sense of urgency with a countdown included so that your customer is incentivized to redeem the offer within your specified time period. The message is short, the countdown clock is dynamic, and the call-to-action to redeem the offer is clear. And to showcase the rise of SMS coupons, from 2014-2017, 77% more people redeemed coupons sent via this method.

countdown clock

Customization Made Easy

Regardless of the template you choose to begin with, customization is always an option. The toolbar exists alongside each template so that you have the ability to add a paragraph, title, product, event, YouTube video, form, button, Waze or more.

smoove customization

Once you create your desired message, implementing a campaign name, and choosing your desired audience, and even creating a follow up to confirm that your customer wants to remain subscribed, is provided in smoove’s platform.

smoove follow up

Wrap Up

Smartphone campaigns are imperative in creating a robust marketing campaign as mobile usage continues to soar.

With smoove, no matter the kind of message you want to create, you can easily set up, customize, and monitor your messages. Since smoove incorporates a CRM tool, you can also segment your audience and create personalized SMS messages for each group. Furthermore, smoove provides you the option to “clone” your SMS campaign so that you can edit certain sections without having to completely set up a new campaign.

Ready to send your first SMS message? Start by creating your free account today and see what smoove can do for you!

How to easily implement smoove in your marketing

Marketing automation is a powerful technology which provides marketers with a set of various online tools to manage their marketing. But without successful implementation, businesses are less likely to realize the full potential of these platforms.

Smoove’s all-in-one marketing automation platform enables marketers not only to create and execute great marketing campaigns but also to test and improve on them. They can use the intuitive and easy-to-use interface and various smart features which transform and simplify the way marketers nowadays interact with the buyers.

The platform enables businesses to grow with its four core solutions: marketing automation, email marketing, SMS marketing, and landing page solutions – practically all that you need to run your digital marketing!

It sounds great, doesn’t it? But still, we have to keep in mind the following: It’s only as good as the implementation, process, and commitment behind it.

What is automation all about?

Building an automation process requires a complete understanding of the journey your prospects and customers are going through. It requires the creating of specific actions to execute your marketing campaigns. But before we go into details of the very process of automation, it’s important to remember that marketing automation largely depends on what you want to achieve.

Marketing automation platforms such as smoove can do wonders for your business and marketing, but only if you approach it and implement it the right way. So, in order to start automating your marketing, you will need to do one core task yourself: Clearly define your marketing goals.

Only after doing this, you’ll manage to successfully segment your customer’s database and direct the right marketing messages to the specific groups of targeted customers. In other words, this is how you can analyze the whole funnel and build the right digital assets (such as creating different email lists, personalized landing pages, email and SMS campaigns and more) for your campaigns.

Long story short – if you approach the automation strategically, you will be able to implement smoove’s marketing automation tools and features to their full capacity.

Implementing smoove in your marketing

Once you’ve done deciding on your marketing goals and collecting your customer’s emails, phone numbers, and other valuable information, it’s finally time to start automating.

As tempting as it is to immediately start using all of smoove’s exciting new tools and features, first take some time to read our guides and discover how the platform actually works.

After you log in, you’ll be greeted with the sight of our dashboard. It includes shortcuts for creating different email lists, email/SMS campaigns and landing pages, as well as our “Step by Step” tutorials and the “Walkthrough” guides for your future campaigns.

smoove tutorials

In addition to this, we’ve decided to take you on a short tour through its core features and its best solutions.

Email Marketing

Automated email campaigns enable you to send the right messages to the right groups of your customer at designated times. This is done by setting up your emails to be sent out when customers take specific actions (known as triggers).

smoove email marketing

Also, this is why automated emails are opened and clicked on more frequently and drive more actions from your customers.

Smoove’s email builder is a simple tool which literally requires ZERO experience to send out targeted and personalized emails and newsletters for each of your customers.

It enables you to create your own email template or choose from many email templates available. Then, you can personalize them with custom fields. With this feature, you can also include URLs and ZIP files in your email.

smoove email builder

Another great feature offered by smoove is the A/B testing. Test your emails with our A/B testing tool to improve your email performance and drive more engagement.

This simple tool enables you to make smart decisions by choosing between two options for the one that works best.

smoove a/b testing

Smoove’s email builder is also ideal for designing a perfectly structured and personalized newsletter. Its smart buttons and content features can help you target a specific audience within your newsletter, based on different data and criteria.

smoove newsletter

Marketing automation tool

By automating marketing tasks and processes via smoove, you can collect different kinds of data based on how your leads engage with your campaigns and content.

With our marketing automation tool, you can access many powerful features such as setting triggers, conditions, and actions for the automated marketing campaigns. It enables you to successfully conduct complex, multi-step campaigns and to automatically integrate your campaigns with social media such as Facebook.

smoove marketing automation

Smoove’s marketing automation tool has the power to transform your campaign into a delightful customer journey and strategically nurture your target audience.

It makes possible for any business to build a consistent brand presence on multiple channels such as email, SMS, Facebook, Twitter, Instagram and more. This helps customers recognize your brand easily and to connect to you via their preferred channel.

Landing page builder

With smoove’s landing page builder you can support your marketing campaigns and generate leads easier than ever. It has a simple drag-and-drop interface and pre-designed templates so that you can basically launch your landing pages in just a few minutes.

smoove landing page builder

Smoove’s landing page builder also enables you to easily add and remove various fields and buttons to your page, and create a customizable “Thank you” page to send to your visitors once they’ve completed the form.

smoove thank you page

Its templates can be adjusted, too. Upload your logo, background image or a video to it and create a landing page which truly represents your brand and products!

Automated text messages

SMS text messaging has the highest open rates of any marketing alternative. Considering the fact that nowadays almost everybody owns a mobile phone, you should use smoove’s automated text messages to reach the right customers and get more responses than ever.

smoove automated text messages

To add a sense of urgency to your campaign, you can include smoove’s countdown clock within the message. This interesting feature will make your customers take action before the offer expires as it has been proven as a great addition to SMS campaigns.

smoove sms

Smoove also offers you to integrate your SMS with your landing page. By adding a shortened URL to the mix, customers will be able to take action directly from the SMS. At the same time, you’ll keep the message short and sweet.

Wrap up

Smoove is a smart marketing automation platform specially designed for marketers who need a simple and all-in-one sales-boosting tool.

Its main features, email/SMS automation, marketing automation, and a smart landing page builder, help you personalize your marketing campaigns, maximize the conversions and moreover – establish a strong relationship with your customers.

Although quite easy to understand and use, smoove’s marketing automation platform will fully work in your favor if you commit enough time and effort to your marketing strategy and audience research.

Decide on your campaign goals, direct the marketing messages to the segmented lists of your target customers and let smoove do the rest!

What smoove offers that others don’t

Marketers understand the fact that marketing automation revolutionized the way businesses do digital marketing. Today, top performing businesses of all the sizes implement marketing automation. They do it to increase revenue, improve customer experience and to track and improve their marketing activities in general.

Recently published statistics revealed that 67% of market leaders use automated tools and solutions for their marketing. Also, according to another research in the field, 4 out of 5 marketing automation users experienced an increase in business leads, and almost as many (77%) saw an increase in conversions.

Also, one of the biggest advantages of marketing automation is that it saves time. What used to take hours to set and run, now takes minutes. Marketers no longer need to deal with repetitive and time-consuming marketing tasks. Instead, they can focus on the creative and problem-solving aspects of their work.

So, increasing your revenue while saving time and money?! No wonder that we never heard a business owner or a marketer complaining to this one.

These numerous benefits of marketing automation led to the invention and expansion of online marketing automation platforms. These are advanced software built to increase the efficiency of different digital marketing campaigns.

Automating your marketing with smoove

Marketing automation platforms are implemented to achieve various business objectives, but also to monitor your marketing efforts – automatically.

Smoove, the all-in-one marketing automation platform, is specially designed for marketers who need a simple marketing-boosting tool. It speeds up your sales and marketing processes and increases the team’s productivity. But, it also helps you expand the reach of your marketing efforts more effectively and to better manage your resources.

In addition to this, smoove has some special advantages, especially in terms of implementation, integration, and visualization of your customer journey.

So, let’s take a closer look at what is so great in automating your marketing with smoove:

It’s easy to implement

smoove is easy to handle and understand even if you’re not that tech-savvy. Our automation platform is designed for every marketer, regardless of the industry, size of the business and the years of its professional experience in marketing.
Along with shortcuts for all the tools and solutions we offer, Smoove’s dashboard includes the ‘Walkthrough’ guides and comprehensive ‘Step by Step’ tutorials for each and every automation tool available.

When it comes to actually setting up the specific marketing campaign, we offer various templates and simplified web forms for emails, newsletters, and landing pages. This means you can launch your campaign in just a few minutes and without the help of a professional designer and/or a coder.

It simplifies the visualization of your customer journey

Smoove allows you to test, track and visualize your customers’ journey down the sales funnel more easily and effectively. Our automation tools and features analyze and visualize the campaigns and the marketing processes so that you can drive more engagement and conversion and find out what really works for your business.
Our A/B testing tool is designed to set up and test two different versions of your campaign digital asset so that you can continually test and implement the smartest choice.

Also, smoove’s workflow management tool allows you to set the sequence of your campaign and visualize the flow of the campaign from engaging the leads to converting them into customers. With smoove, you can create a truly insightful automation journey with real-time and live view analytics.

Smoove’s analytics and its real-time updates enable you to discover how your campaign is performing so you can easily adjust your strategy as you go.

It makes customer targeting a priority

Without segmenting and targeting your audience, your campaign can easily go the wrong way. That is exactly the reason why smoove pays special attention to targeting your campaign-specific audience.

With our segmentation tool, you can slice and dice your customer’s database into as many segments as you like and target your customers with the most relevant and personalized content.

Also, smoove’s live data metrics enables you to see how many leads are moving through your automation workflow which helps you maximize their engagement and discover potential weak points of your campaign.

It makes multi-channeling and integration easier than ever

Different marketing automation platforms offer different automation tools and solutions, but with the rise of social media and smartphone usage, some things have significantly changed. Nowadays, automation is also about multi-channeling your marketing campaign, integrating it with various apps and tools, and optimizing it to look equally good an all devices.

Smoove enables you to easily launch mobile campaigns and reach your customers on the move, even when they’re offline! Our mobile campaigns can be added to SMS messaging options so when your customers receive it they can click directly to your mobile landing page and complete your form in less than a minute.

With smoove, you also have the ability to ‘fire’ your contacts from within landing pages directly to other tools such as CRM platforms.

To make things easier for its users, smoove also implemented a Zapier block inside its system which allows the integration of any of your other systems and apps into any automatic process that you may create.

It’s affordable

Comparing to other similar software, smoove marketing automation platform is quite affordable. We currently offer two plans, Lite and Professional, depending on the volume of your work and the size of your company.

The Lite plan is completely free of charge and just ideal for small business owners that want to improve their digital marketing and automate it in a simple and effective way.

Also, if you opt for an annual plan with smoove, we have some special offers for you. Smoove’s team is always available for your questions, so if in any doubt which plan to choose and how to start using smoove, contact us and we will be happy to provide you with all the information you need.

Wrap Up

Over the past years, technological advancements have changed the way businesses do marketing. The different strategies that marketers use have evolved from emails and online promotion to social media marketing and mobile advertising.

Hence, marketing automation platforms which integrate all of these have quickly become an imperative – the digital asset we have to implement in our marketing in order to stay competitive.

With smoove, the all-in-one marketing automation platform, you can go a step further and automate your marketing easier than ever.

It is very affordable and easy to implement marketing-boosting tool which simplifies the visualization of your customer journey and enables you to test your campaigns in a simple and effective way.

Moreover, smoove makes customer targeting a priority and has an advanced multi-channeling and integration options which can make your marketing campaigns really stand out and reach more of your customers.

To see how this looks in practice, sign up today and start automating your marketing with smoove!

How marketing automation can help you personalize your marketing

If you’re looking for a way to attract, convert, and retain customers, marketing automation offers a seamless customer experience for mass audiences that can still feel personalized.

Like all marketing communication, the message should serve the customer’s needs rather than cause distraction or irritation, which means there’s a certain amount of information that’s needed beforehand to properly address your target audience.

By using data, you can intimate customer knowledge, tailor the message to their needs, and include a personal touch even with automated content.

So, how do you do it right?

1. Segmentation: Split it Up

Working hand-in-hand with data, you can utilize marketing automation software to segment your database according to various preferences. Whether you choose to market to your customers based on their job title, demographic, age, behavioral data or the like, you can tailor your content for different audience segments. Smoove makes it easy to use data and CRM integration to segment your customers and create different campaigns for different lists.

In order to optimize your conversion rate, you can create different call-to-action buttons, sign-up forms, or even landing pages so that it feels as if you’re talking directly to an individual rather than a mass audience.

Furthermore, marketing segmentation provides meaningful insight for brands that are looking to expand their product line and offerings. With smaller sample sizes, you can more easily understand customers’ needs and pain points and properly address them.

By segmenting your market, you are increasing your ROI and a customer’s ability to recall your brand because it feels as if the marketing message was made for them.

2. Dynamic Content: Always Changing

75% of marketers consider dynamic content a highly important marketing goal because of the time saved.

So, what is dynamic content?

Put simply, dynamic content is the HTML content on your website, forms, emails or landing pages that differ based on the viewer. While the most common type of dynamic content is addressing a viewer by their name, you can vary your business’ locations based on where someone is accessing your site, your landing pages and forms can use progressive profiling and only request data that isn’t currently held, or you can use different headlines and copy to sell to different people. You can even change content based on the weather!

Dynamic content is very useful for information-based content.

For example, when you make an online purchase, marketing automation is used to confirm the order and offer shipping details for the customer so that their questions are answered before they even have to ask.

With dynamic content, brands have begun to insert live tracking details into their automated emails so that the customer has one less step (or click) to track their package. To showcase how this work, Victoria’s Secret’s emails have live tracking details on all their shipments so customers know exactly where there product is.

Victoria’s Secret’s emails

With dynamic content, you’re using more than a person’s details to market your message. Their surrounding, lifestyle and even the weather can influence what they see from your brand, which can create for a very intimate way to communicate with your customers.

3. Journey Mapping: Create a Path

Customer journey mapping is a good way to anticipate what your customer will need based on their personas. Just as creating a persona focuses on the person, a customer journey focuses on their experience, and with this tactic, you can see an overall snapshot of how a customer segment will behave.

By mapping out how a customer segment will navigate through your products and offerings, you can use marketing automation to serve their needs at different parts of the sales cycle.

Here are some easy ways to drive customers up the sales funnel with automation and personalization:

  • Begin with capturing a user’s email address with a sign-up form for a newsletter
  • Then, you can personalize content via email marketing model to offer free services or products before they become a paid user.
  • Based on their interactions, you can create segments to offer different groups of products they’ve clicked on and upsell by explaining the different features of things they may not have known about. With their name, email and search history, you can get a sense of what they are interested in and send tailored content.
  • If you are a retailer, you can also automate personalized abandoned cart emails to remind customers to finish their transactions. This works the same way for users who created a sign up for a service, but never actually used it.
  • Once you establish a relationship, you want to do everything you can to retain your customers, so you can automate email reminders, social media posts and provide personalized offers to maintain their loyalty.

4. A/B Testing: Try it Out

You never have all the answers without trying out multiple options. Marketing automation can be trial-and-error, and with A/B testing you can simply see what works better with little additional effort.

For example, you can send triggered email messages with different subject lines, sender names or in different day parts to see which perform better. Based on the sample size that you choose, the winning content will be sent to the remainder of your list. Optimization is made easy when technology is involved. With Smoove’s easy-to-use A/B testing module, setting up campaigns with different information your desired sample size can be done with the click of a button.

Additionally, you can test your dynamic content via different landing pages, sign up forms and call-to-actions.

Here’s an example from Amazon that provides two versions of the same call-to-action to request a customer review, but in one example, they remove the extra step for the customer. By simplifying the process, they can optimize conversions as the customer has to do less work.
Amazon Customer Review

Amazon Customer Review

 

 

 

 

 

 

 

 

 


5. SMS Text: Personalize the Message

Given that 90% of business leads would rather receive a text message than a phone call, SMS text messaging is a vital part of your marketing strategy. But, in order to make it feel personalized and relevant, you can use marketing automation to stay in contact with your customer without being overwhelming.

Some examples of how you can implement SMS marketing automation to grow your customer relationship are:

  • Set up SMS birthday messages with gifts or special discounts
  • Create SMS text reminders for those who bought a ticket to attend an event and/or scheduled an appointment with your business
  • Use SMS chat support for technical problem-solving
  • Provide distinctive landing page links for target segments based on their customer journey and relevant needs

6. Wrap Up

When implemented properly, marketing automation can take your marketing strategy to the next level by strengthening your relationship with your customers and increasing your bottom line.

With the use of audience segmentation, dynamic content, customer journey mapping, A/B testing, and personalized SMS, marketing automation provides a large listing of opportunities to communicate with your database, no matter the size and no matter the time.

What kind of message do you wish you could send to a specific customer without having to think twice?

Marketing automation provides you the answers! Smoove paves the path.

How to utilize drip emails in your marketing

There’s no doubt that marketing automation is a useful tool to help increase a business’ bottom line, but how do you strike the perfect balance between too much and too little when setting up an email campaign strategy with drip emails?

When done right, successful drip campaigns can lead to 20% more sales.

But, Why Use Drip Emails?

  • Drives engagement
  • Helps understand engagement levels and focus marketing/sales efforts on the leads that are genuine prospects
  • Sends the right message at the right time
  • Grows sales and drive revenue
  • Acts as a sidekick and useful informant for the sales team
  • Automation saves time

How to Implement Drip Campaigns:

While there is no one size fits all approach to the right frequency of drip email campaigns, there are necessary considerations to tailor your plan for success:

  • Compare & Learn: Depending on your industry, an initial benchmark is to see what your competition is doing. Check out their frequency and consider beginning with something similar if they are a well-trusted and successful business.
  • Industry-Specific: Based on your product or service, the frequencies of your emails will vary. For example, if your service is selling flowers, you’ll increase your marketing around holidays. If your product has a specific expected lifetime, like cosmetics, you’ll want to remind your customers to reorder based on when they last made a purchase. If you are a news service, daily emails are more relevant than once a month.
  • Leave it to Them: Who knows more about what your customers want than your customers? Set up email preferences via a user profile so that they can opt-into the frequency and types of emails they wish to receive.
  • Trial-and-Error: Marketing, especially email marketing, relies on testing to get it right. Use metrics to gauge whether you’re gaining or losing subscribers, and adjust your strategy based on engagement as feedback.

As mentioned, creating automated campaigns is a balancing act, and here are some of the email drip campaign content ideas to get you started.

How to Structure Drip Emails for Various Uses

The number one key to success across all these types of emails is to ensure you match the content to the prospect’s position in the sales journey to make the message relevant, timely and actionable.

You can set up marketing automation workflows to:

1. Remain Relevant and Trusted

Educational drip campaigns provide new leads with thought leadership content and information they need to know to help them convert into a paying customer. This type of email also positions your business as a trusted expert in your respective industry and promotes trust.

In the beginning stages, a customer is in the middle of many businesses competing for their attention, and of course, transaction, so by offering information or a differentiating factor to stand out, your preliminary emails can open the door to a new, and potentially, lifelong customer.

How to Do It: Write an email offering something useful to your client with a strong call-to-action to download an e-book or read more. Keep in mind that these customers are most likely researching your competition, so try to use data points to personalize the message so they feel a connection to your business from the get go.

2. Build A Relationship

With welcome drip campaigns, you can help grow engagement with a new subscriber. By creating a next step or promoting a new feature to keep them interested, you are leading them down the sales funnel in a seamless manner.

With smoove, you can set up a newsletter pop-up on your website, and once an email is captured, an automated welcome email will be sent with your desired content (and hopefully a call-to-action for the new user to take the next step).

How to Do It: Track a customer’s journey on your website, and then follow-up with a specific product they checked out and offer additional information to be a digital salesperson, informing them why they need to purchase said product.

3. Grow Your Prospect

Like plants need water and sunlight to grow, new prospects need communication and information to build trust, and loyalty. With lead nurturing drip campaigns, you can send different prospects content based on their position within the sales funnel. For example, new or active customers may receive tutorials whereas lapsed customers could receive an offer for a new trial.

Based on metrics and analytics, smoove uses smart data to move said contact into the next segment so that the next message they receive is based entirely on the action they took prior – whether they opened, clicked or ignored.

By setting up these customer journeys, your sales team has one less worry because follow-ups are automated.

How to Do It: Use customer personas and predict their steps and the questions they may have at each stage through their journey. Create a map with email triggers that automatically send tailored content to lead them through the sales funnel.

4. Retain Loyalty

Customers can choose to churn, but before you lose one, re-engagement drip campaigns can play a saving role in your retention efforts. It’s cheaper to retain a customer than acquire a new one, so you can set up parameters by which customers receive reminder emails to reorder or re-subscribe based on timing with their purchase history.

Additionally, re-engagement can come in the form of exclusive discounts and incentives that are compounded by an expiration date, adding a sense of urgency, or even a simple abandoned cart email reminder.

Even if an incentive is not involved or an immediate purchase is not the intended goal, an email to stay at the top-of-mind and maintain engagement and newsletter subscribers can be used to retain active contacts. Urban Outfitters provides a good example of this in their email that looks like a text message and communicates perfectly with their target audience by sticking to their brand’s voice.

Urban Outfitters

How to Do It: Segment your database according to engagement levels. Create different content for those who have lapsed or not purchased in X amount of time. You can even break this list down further to those who haven’t purchased in X amount of time, but have also spent more than X amount of dollars in the past. Offer these customers a more enticing incentive to return than those who have provided less ROI historically.

5. Keep in Touch and Express Gratitude

For drip personalization messages, event marketing emails can be a very useful tactic. Whether you send emails to confirm a ticket purchase of RSVP, or send post-event surveys and recaps, there are multiple opportunities to really personalize the content and demonstrate your gratitude for a customer’s engagement.

Beginning by adding the event goers first name, you can also use dynamic content and incorporate photos of customers from an event which adds for a nice, personalized, and highly shareable touch.

Even if you don’t fully personalize the message, post-event marketing emails also offer an opportunity to gain valuable feedback and thank your customer for attending. On average, thank you emails generate a 40% open rate, so they should not be forgotten.

A nice example that combines different content within one neatly designed post-event marketing email comes from Marketing United.

Marketing United

How to Do It: Create post-event surveys and thank you emails before the event actually occurs. Then, automate the email to deploy the day after an event so that it is still fresh in your customer’s mind and it is relevant content.

Wrap Up

With email drip campaign best practices, you can utilize automation at all stages of a customer’s journey and make the message feel personalized using segmentation and triggers. It’s a time-effective way to stay on top of the sales funnel, while also being creative and strengthening your brand’s story in a timely and actionable fashion.

From welcome emails, drip nurturing campaigns, renewal drip campaigns, educational emails and more, drip email marketing is a seamless way to stay in contact with your customers at every stage and create a two-way street of communication to convert prospects to happy customers!

If you like what you’re reading, it’s time to turn the knob and get your drip campaign strategy flowing with smoove’s marketing automation platform.

Why smoove is the ideal marketing software for small businesses

Growing your small business can bear a number of challenges, especially when it comes to competing with other, much larger businesses in the specific industry. This practically means that small businesses need to be able to do more with less and get more leads and conversions with less money and personnel.

And this is exactly where marketing automation steps in.

Marketing automation allows you to generate more leads, convert more customers and build quality relationships with your target audience. It also saves time and allows business owners/marketers to focus on other tasks that need to be handled by a human.

The latter is crucial for your business, as one research showed that 53% of small business owners said that the most difficult part of their job is that they have to do multiple jobs on a daily basis. Best of all, marketing automation is cost-effective. The same source reported that, with the right marketing software in place, small business owners can save as much as $300 per day.

Marketing automation platforms such as smoove offer simple and intuitive marketing solutions which are easy to start with. This means that you can do all the work by yourself and your existing team of people instead of hiring an external team of marketing and/or IT experts.

Also, once you import your customer contacts and other necessary data into smoove, it begins to run automatically, allowing your team to collect other important data about your customers and design truly outstanding, data-backed marketing campaigns.

What smoove offers to small business owners

    • Access to insightful data

Ask yourself what do you know about your customers’ needs and interests? When are they ready to make a purchase? How can you provide them with the best customer experience and prevent them from leaving you for the competition?

With smoove, you can collect, organize and analyze your customer data and use this information to get a more comprehensive image of your ideal buyer persona, to design personalized marketing campaigns and provide the best customer experience.

    • More efficient lead generation and nurturing

Smoove enables you to generate the results of your marketing campaigns and clearly define the elements of high-performing nurture content. In short, after you see what makes your prospects convert more quickly, you can pay special attention to improve those elements and use them in your future marketing campaigns.

This is also how marketers can spot if there are any bottlenecks in the customer journey and improve the weak points of their marketing.

    • Ensured workflow efficiency

Small businesses crave for marketing automation mostly because they need more efficiency. With smoove you can cut costs and get more done wit,h less resources, but also ensure your workflow efficiency.

Preset, automated workflows enable you to deliver the right content and reach the right customer at the right time. Your only job is only to create the right content and set the conditions in which the workflow best serve your needs, and let smoove’s marketing automation tool do the rest.

How to grow your small business with smoove

Smoove is the all-in-one marketing automation platform which enables small businesses to grow with its 4 core solutions: marketing automation, email marketing, SMS marketing, and landing page solutions. Let’s take a closer look at each of these:

#1 Segmentation of customer database

Segmentation is the foundation of effective marketing automation. To make your communication with the prospects and customers relevant and personalized, you will need to segment your customer’s database and create different email lists for every group of customers you may have.

Smoove’s marketing automation tool enables you to import your contacts and create segmented email lists based on their interests, behavior, demographics or any other wanted criteria. Also, you can later easily add new contacts to any of these multiple lists.

Segmenting your customers with smoove helps you deliver right messages to the specific audience and design more effective marketing campaigns.

#2 Personalized emails

Email marketing is one of the cheapest and most effective channels for marketing your small business. By automating your emails via smoove’s email marketing tool you can generate more leads, increase customer engagement with your brand and – sell more!

Smoove’s email builder enables you to automatically send out personalized emails to an individual customer or a list of segmented customers, create the automated email series for your drip campaigns, track the campaigns and use A/B testing tool to find out what content actually works for your customers.

#3 Customized landing pages

A landing page is a web page with a sole purpose of capturing visitor information through a web form. This is usually achieved by offering the visitor something useful and valuable in return, such as a product sample, eBook, discount and more.

But to save time while creating a top-notch landing page for your small business, you will need help from smoove’s landing page builder. It’s a simple and effective tool by which you can design, customize and publish landing pages by yourself.

Small business owners love building landing pages with smoove as it doesn’t require them to be experts either in design or in digital marketing.

#4 Easy to run smartphone/SMS campaigns

To move your marketing efforts to where your target customers are, you need to implement mobile and SMS campaigns in your small business marketing. With smoove’s automated text messaging you can reach your customers on their mobile phones, at any place and any time.

This simple tool enables you to send targeted and personalized texts to your contacts. It also allows users to subscribe to your offers via SMS and smartphone apps. With smoove, your mobile campaigns can be connected with SMS messaging so that users can receive your offers even if, at the moment, they’re not online.

Wrap Up

As an all-in-one automation tool which offers marketing automation, email marketing, SMS marketing, and landing page solutions, smoove is an ideal tool for automating core marketing activities of every small business.

By implementing smoove in your marketing, you can get access to insightful customer data, generate more leads and ensure workflow efficiency while both saving time and money.

And last, but not least – smoove is quite easy to set and run, so don’t wait any longer and start automating your marketing today!

Newsletter marketing tips for SMB success

One of the most important tasks for any SMB is to generate new leads. Also, to maintain their existing customers without huge spending. The best and cheapest way to achieve this is via email marketing and newsletter marketing, via a professionally crafted, timely newsletter in their inbox.

Newsletter marketing is an excellent way to offer different products, services and attractive deals to different types of customers. It is also a way to improve the customer experience and increase the your brand’s visibility.

But how to build newsletter marketing whose messages get opened every time?

Here are 5 tips for maximizing the effectiveness of your emails and getting the newsletter marketing results you want:

1. Segment your customers

Newsletters are mainly used to offer (and sell!) more products and services to as many people as you can reach. Still, some of your subscribers may only be interested in a particular product line. Others may be newcomers, so make sure you send out different offers for the different types of customers.

You will need to segment your customer’s database based on different parameters. These can be their location, purchasing habits, browsing history, and other behavioral data. Segmenting and creating multiple email lists is the key to increasing revenue from email marketing.

Your customers have different needs at different times. By sending out relevant and highly personalized newsletters, you’re significantly increasing the chances of your emails being opened and clicked.

Crafting targeted newsletters used to be time-consuming. But thanks to technology, nowadays we have an easy solution for this one too. Marketing automation platforms, such as smoove, now offer newsletters templates. These can be customized and saved for future campaigns. This way you can easily design and send out targeted, timely newsletters. You can send them to as many different groups of customers you may have.

Pay special attention to your newsletter marketing content

People will only read your newsletters if there is something new and interesting for them. The secret to success is in creating appealing and useful content in consideration to their interests and needs.

#Add more value

Keeping your customers informed and up to date with new deals, events or contests is important. But, you should also consider adding more value to your newsletters.

If you’re having trouble deciding which non-promotional content to include in your newsletter, here’s what to do. Always think both about your business and your customers and their potential interests. Try adding value with business and industry-related news. Go for educational and useful articles related to the products or a field of business. Look for new blog posts and even satisfied customer reviews.

To get this clear, here are some examples of what content you should include in your newsletter:

  • New products and services, along with special offers such as discounts, contests and loyalty vouchers
  • Product news and industry insights
  • Interesting and educative content (‘How to’ or ‘Did you know’ articles, tips and advices)
  • Events and projects you participate in
  • Interviews with people from the industry and satisfied customer reviews

To show how this looks in practice, let’s take a look at this example by Starbucks. They have specially designed their Starbucks Card newsletter. They regularly send it out to registered users of their reward program.

It has a great design, it’s personal and most importantly – it has value! Along with the announcement of new benefits for reward card holders, it has a new product offer, invitation to a prize draw and a survey which helps the company improve the customer experience with their brand.

If you include different content in your newsletter, you can prove to your customers that you are not only a seller. You are also an expert in the field, someone with genuine interest in their needs.

#Structure it smartly

Pay close attention to the structure of your newsletter and make sure that your offers, useful tips and other content such as stats and industry insights are always published in the same order. Depending on your marketing goal(s), put the most attractive offer or most interesting article at the top of your newsletter.

Make sure your headlines are short but catchy and engaging and include short descriptions of your offers and/or articles with an option to ‘read more’, if your subscribers choose to. Always include links to your website and/or landing page which will both drive more traffic to your websites and give your newsletter instant credibility.

#Make CTA’s clear and visible

If you want to drive customers to your website and/or bring them to your stores, make sure that your Call-To-Action (CTA) buttons are clearly visible and compelling to click at.
This especially goes for the CTA buttons such as ‘Take your offer’ and ‘Read more’, as you want both to sell and to take the subscribers to your website.

Depending on what you want your customers to focus on in a specific newsletter, make one of your CTA buttons to stand out and put it at the top of your newsletter.

#Be consistent

People prefer to buy from familiar brands, so make sure your newsletter design and colors matches your website/landing page. Your logo is the signature of your brand and you should always place it in the header of a newsletter. Most common practice is to place it centrally or in the top left corner as that is the first place where ‘left-to right’ readers will look at after opening an email.

Always put your contact information at the bottom of a newsletter and include social media buttons so that customers can reach you anywhere and anytime.

Concerning the fact that many people today read their emails on tablets and mobile phones, also make sure your newsletter provides consistency across different devices.

A consistent look and copy leads to a so called unified experience which will make them more likely to convert and buy from you again.

3. Personalize your offers

Have in mind that segmentation of your customer’s database won’t work without personalization of your newsletters. Designing a personalized newsletter which sits well with your customer’s needs and expectations will help you establish stronger relationship with them, but also to increase your sales.

However, personalization goes way beyond including the customer’s name in the first line of your email and sending them product offers based on their previous purchases. Whenever possible, try to tie the newsletter to unique events such as holidays, birthdays and anniversaries.

Automating your emails and sending out your newsletters on your customer’s birthday, public holidays and other significant events will make your messages reach customers at the right time and make your customer’s experience truly outstanding.

For example, cosmetics giant Sephora regularly sends special discount birthday offers to their subscribers and uses this opportunity to sell more of their products.

Event-tied newsletters have the potential to significantly improve customer experience with your brand, but it also gives you an opportunity to sell more.

Depending on your campaign, you can use targeted newsletters effectively, to achieve multiple marketing goals. You can also use it to re-engage old customers who haven’t purchased anything from you in a while.

The best part about it is that personalization is not something only the big guys in the industry can do. Marketing automation tools like smoove offer many personalisation options, and usually come with different pricing packs that make them affordable for every business and helps them scale more easily, without burning a hole in their wallets.

4. Tracking and analyzing the campaign success

Tracking the activities and behavior of your subscribers will help you develop ba etter strategy for future newsletter offers but also to measure the overall success of your email campaign. In order to do this effectively, experienced marketers suggest we track the following:

#Click-through rate to get direct insight into how many people on your email list are engaging with your content and are interested in your offer

#Conversion rate, which shows how many people clicked on a link within a newsletter and completed a desired action, such as purchasing a product or starting a free trial

#Unsubscribe rate, which helps you to discover weak points of your campaigns and/or your business

#Inbox placement rate which shows if the content of your newsletter is “good enough” to reach the customer’s inbox

#Email Sharing/Forwarding Rate, which helps you discover what kind of content is likely to be shared the most but also to find out which customers are loyal to your brand

5. A/B testing

If you want to find new ways to make your campaign more successful, I highly recommend using the A/B testing method.

A/B testing allows you to make the best decision when you must choose between two options of the same category (this can be subject line, CTA button, time of email being sent, coloring and more) as well as sending out these slightly different offers to a selected number of your contacts.

With this simple tool, you can find the more popular option between the two. You can, for example, choose between the one with more opens, and the one with more actions.

For example, an A/B test conducted by AwayFind (a web application that sends mobile alerts for urgent emails) showed that the second version of their offer had a 38% increase in sign-ups when comparing it to their initial offer.

The second version had a shorter headline and bolded key features of the offer in the sub-headline copy which obviously worked better with their customers. Even though the initial version maybe had a better, cleaner design, customers preferred the other one because of the emphasis on the copy.

By sending out two variations of one newsletter, you will be able to determine which one attracts more interaction and conversions from your customers. Great thing is that you can use these findings not only for the specific campaign you have in place, but also when designing a strategy for your future marketing campaigns.

Wrap Up

A newsletter is one of the most powerful marketing tools SMB’s use to achieve their goals. These can be either increasing conversions, retaining existing customers, improving customer experience, or selling more!

To design a truly delightful, interesting and targeted newsletter for the purposes of your email campaign, you will need to:

  • Segment your customer’s database and create multiple email lists to send out strategically crafted newsletters
  • Create a remarkable content both in terms of design and copy
  • Personalize your newsletters and reach out to the customers on the special occasions
  • Track and analyze the success of your campaign with the help of email metrics
  • Employ A/B testing to find out which version of your offer is more popular among subscribers

Pro Digital Marketing Tips from 13 Top Industry Experts

Technology is causing the rapid advancement of digital marketing, which means to stay relevant, you have to continuously assess, test and create solutions to grow your business’ digital marketing presence. In fact, 76% of people believe that marketing has changed more in the past two years than the previous 50.

In particular, email marketing requires more strategy as people turn to social media, podcasts and additional platforms that had previously never existed to stay engaged with their favorite brands. So, we compiled a list from over a handful of marketing experts to provide you with the best digital marketing hacks to keep ahead of the trends.

These tips come from CEOs, digital marketing consultants, authors, business owners and more to really provide the ultimate list of quick tips to implement successful marketing strategies.

Let’s take a look:

1. Don’t Be Afraid of Social Media

Whether you are a small business or a big corporation, there is a space for you on social media. It’s understandable as a new entrepreneur to be hesitant to implement a social media marketing strategy, particularly if you have a small team or a limited budget.” – Kurt Lohmann, Digital Marketing Consultant and Founder at Engaged Digital

With over two billion active users on social media, you can interact directly with your target audience. But, it’s important to establish an authentic voice and target your messages based on the platform you choose to use – Facebook, Instagram, Snapchat, Pinterest, Twitter, etc. By assessing metrics across platforms, you can then tailor your approach to focus on the platform where you find your audience to be most engaged.

With the ever-increasing number of channels to communicate with your customers, the more tools to simplify and streamline your online presence, the better. But when it comes to choosing a medium for your message, the decision becomes more dizzying.” – Michael Peggs, Founder of Marccx Media

This is why it’s important to utilize multiple touchpoints to turn one time customers into buyers. People choose to interact across different channels based on their preferences, so if you’re consistently communicative throughout various outlets, you are maximizing your ability to interact, inform, and gain feedback from your audience.

Accessibility will continue to play an important role in email marketing going forward, though marketers need to embrace accessibility across all channels, not just email.” – Paul Airy, Email Design and Development Manager at Skipton Building Society

Use metrics and analytics to create data-driven decisions in choosing where you should spend your time on social media to optimize ROI. Social media is an open and infinite platform; don’t be afraid to get involved, test your ideas, and then invest in what works.

2. Implement Successful Newsletters

While email marketing has an unfortunate reputation for being a cheap marketing channel, lots of brands have wisely decided that they want to maximize their returns from this high-ROI channel by investing heavily in their teams and tools.” – Chad White, author of Email Marketing Rules and Research Director at Litmus

There are many reasons to create a newsletter for your business. Starting with a natural way to collect email addresses to grow your database, email marketing is a direct way to keep in contact with your customers by offering promotions, business updates, information and the like.

So where do you begin?

Start by defining your goals and then tailor the content to reach that goal. For example, if you want to drive sales, offer special promotions and segment your audience based on purchase history so you can offer them the products they have shown interest in.

Something Marketers mustn’t do: Forget that your audience is made up of people. Would you like to get 3 emails a day with basically the exact same messaging, when you’ve opened the previous two thinking they’re different? No? Then why would your users like it? Use common sense and segment your heart out.” – Amanda Soehnlen, expert in analytics, design, coding and psychology.

If your goal is to drive traffic to your blog, offer some of the content that hooks the reader, and then insert a call-to-action button to “read more.” Another simple hack that often goes unused for email marketing is implementing preview text that maximizes opens. You can check out the hack that HP uses so well here.

So how do you your customers to open your newsletters? It’s important to remember that with email newsletters, content is king. When onboarding a new customer, be sure to drive them to the next step you want to take by being direct with your call-to-action.

Alex Williams, Senior Vice President at Trendline Interactive, reminds us: “A bad first button CTA in your welcome email kills your subsequent onboarding emails. Give value!

The truth is, the conversation goes beyond just content. It also comes down to timing. If you don’t know the best time to send your newsletters when first getting started, try A/B testing based on different parts of day and even subject lines. Simply set your automation software to schedule the send and define a sample size so that a percentage of your list gets each email variation. The email that is most opened in that sample size will then be sent to the remainder of your list. Typically, it’s advisable to send newsletters on Tuesday and Thursday mornings and to avoid Mondays and Fridays as people are overwhelmed or checked out because of the weekend.

Don’t forget to think about the physical as well as the mental state of your client when they read your email.” – Jeanne Jennings, Founder and Lead Strategist at Email Optimization Shop, Consultant, Trainer, Speaker and Published Author

3. Listen to Your Customers

“Great marketing is about listening to your customers and improving their lives with your products or services. Email marketing is no different.” – Scott Cohen, Email Marketing Strategist, Marketing Copywriter, Lecturer, and Blogger at ScottWritesEverything

You should only want to give your customers the information and offers that they want to receive, otherwise, you’re disrespecting their time and attention. In an overly saturated digital world, your brand’s ability to capture attention and provide value will make or break your business, so you can tailor your digital marketing efforts around this goal for a useful user experience. Begin by using opt-ins, and do not buy an email database.

Jaina Mistry, Email Marketing Specialist at Litmus, warns, “Never buy an email list. It’s a waste of time, money, and it won’t end well. There are so many better ways to build your list. Be a good email marketer and leave list buying well alone.

To get started, create an opt-in form that either asks for a user’s preferences on the kind of information they’re interested in receiving on the pop-up form submission or in the first welcome email. This way, you can segment your lists and direct content at each segment to give them what they ask for. Be as transparent as possible – tell customers what kind of information and how frequently they can expect to hear from you.

As Matt Helbig, Senior Analyst, Marketing Operations at Digitas + Community Really Good Emails, says, “Marketers must make email preference centers part of their marketing efforts. It’s important subscribers know what they are signing up for and the frequency.

4. Personalization is Paramount

I see 2018 as the year where email marketers start really focusing on meaningful personalization. Specifically, making sure that emails are relevant and received at the right time within the customer’s lifecycle.” – Jacques Corby-Tuech, Email Marketing Manager at Paymentsense

Email is the driver and catalyst for amazing relevant relationships.” – Samantha Iodice, Expert Email + CX Strategy, Speaker, Social Media Chairwoman and Charter Member at Women of Email

Customers should feel like the message they receive was amtailored specifically for their eyes. The first step in personalization is segmentation based on audience demographics, preferences, purchase history, engagement levels, etc. Then, you can tailor the message starting with using a customer’s name in a message through your automation platform. But, you can take this even further by using data to actually address their movement through the sales journey with your business to make it feel like you really know their habits, preferences, and their desired next steps. Create a seamless customer journey by directing your messages to users at the right time, and in the right tone.

Email marketing and personalization are all about relationship building. By addressing your customer’s needs, you are able to lead them to the next step through the right messaging.

5. Set the Tone

Emojis are great in email because they distill a lot of information, and convey it quickly. We predict being genuinely emoji literate will continue to be a coveted skill in 2018 and beyond.” – Mike Ragan, Freelance Email Designer and Developer

Speak to your customers as you would speak to your friends. Open the linmes of communication immediately when you gain a new customer and stay true to your brand’s voice throughout all forms of communication. If your business calls for it, digital marketing can be playful, too. Emojis have become a language in and of themselves, and they can benefit your business because they express a lot of information in a small amount of time and space. In email marketing, emojis can be used in subject lines, but more importantly, emojis are great to implement in social media, where your space is literally limited, like the 140 characters Twitters allows.

In the same vein, make sure you let your pictures do the talking, too. Choose imagery that is captivating and contextually relevant to the copy that accompanies the image.

The Wrap Up

While digital marketing is robust and always evolving, it doesn’t have to be overwhelming. With these expert tips and Smoove’s automation platform, you can implement all of these solutions to drive customer engagement all from one place. That means, you can grow your CRM, manage your database, segment your lists, create newsletters, engage on social media, and track your ROI to maximize your digital marketing strategies.