Landing page essentials and practices

Nowadays, every marketer knows how important landing pages are, especially if the main goal of their marketing campaign is to convert more prospects into customers.

The sole purpose of a landing page is to capture your visitors’ information by offering them something useful and valuable in return, such as product sample, discount, free consult or an eBook.

Lucky for you, marketing automation platforms such as smoove now have smart and simple landing page builders – online tools which enable you to create and launch your landing page in just a few minutes.

Still, to create a high-performing landing page and communicate our value in a best possible way, we need to stay focused on the single objective that matches the ad our subscribers clicked on to reach the page. In order to do this the right way, we need to make sure our landing page contains all the key elements for its ultimate success.

When we piece it all together, only then we can design and launch a landing page that will convert time and time again.

So, let’s take a closer look at the landing page core structure and its best practices.

Elements of a successful landing page

Unique Selling Proposition (USP)

The key point of the marketing campaign is the marketer’s ability to define a Unique Selling Proposition (USP). In most simple words, a USP is the answer to these questions: What is it so special about your product/or service and why should people care for it?

A well-designed USP should add value to your offer and show to your customers why your products or services are better than those offered by the competition.

Every USP has key features of its own, and those are:

  • An informative and catchy main headline which wraps your offer in a few chosen words
  • A secondary headline, smaller in size and placed just under the main one, which provides additional information or clarification of the proposal stated above.
  • A reinforcement statement or a closing argument which can be enhanced by repeating of your Call-to-Action.

Here is a good example of a strong and simple USP which clearly shows that sometimes we don’t need more than three simple words to get our job done:

Call to Action (CTA)

Call To Action buttons are another essential element of your landing pages. Their main purpose is to make the prospects click on it (take an action) and guide them towards the conversion goal.

It’s important to add that the CTA button is a critical spot of the landing page. In other words, this is what you want for prospects to interact with once they’ve reached your landing page.

So, if you want to convert your leads and bring them to your website, you need to make sure that your CTA button is clearly visible and compelling to click on.

Even with an attractive offer in place, a poorly written CTA can make the prospects leave your landing page before converting. For example, if your CTA button is just “Download” or “Click here” instead of “Here is your free eBook” or “Get your 20% discount”, you can easily lose that precious click-through.

To illustrate on this, here is an example of CTA done the right way:

Lead Capture Form

This goes without saying, but it doesn’t hurt to repeat – every landing page has to have a clear and simple lead capture form. To achieve this, you should pay attention to the following:

  • Only require essential information from your prospects such as their name, email address and, depending on your offer, another piece of information related to their location, field of business or something else you find useful for the particular offer.
  • A lead capture form needs to be simple in terms of design too. Pay special attention to the selection of colors and make sure it’s placed in a big enough box so that your prospects can see it as soon as they land on your page.
  • A landing page lead form also has to be positioned strategically. It’s not a rule, but most forms are placed on the right side, while the rest of the content usually occupies the left side of the page, such as in the example shown below.

Social Proof

As a very powerful persuasive tool, social proof presents a testimony or a review which illustrates positive customer experiences with your brand, products, and services, such as in this example by Shopify.

It’s important to add that social proof doesn’t always need to be a testimony or a story coming directly from a customer. For example, this can be a simple sentence stating how many new subscribers you attract each month or how many items of a certain product you sold this year.

Also, potential awards from reputable organizations can be a great addition to your landing page.

Wrap Up

With the help of marketing automation, we can now easily design and launch different landing pages for the purposes of our various marketing campaigns. Building our landing pages online helps us personalize our campaigns, maximize the conversions and establish strong relationships with our customers.

Still, to create a truly outstanding landing page, we need to do some core work by ourselves, especially when speaking about its structure and its content. This refers to employing its key elements, and those are:

  • Unique Selling Proposition (USP) which displays the value of your offer
  • Call To Action (CTA) button which is a crucial spot for conversions
  • Lead Capture Form that captures visitor’s information
  • Social Proof that illustrates why is your product/service a right choice

Good luck building your next landing page!

Here’s why email subject line is so important and how you can improve it

We are all aware of how important (and cheap!) the email marketing is. This makes it relevant today, even though we have many new digital marketing tools to reach our customers.

Strategically crafted emails and newsletters in your customer’s inbox are still one of the most effective tools to generate more leads and to maintain your existing customers without huge spending.

Along with segmenting your customer’s database into different email lists and preparing the great offers which are to be sent out to each of those, we also need to find a way to make our email subject line compelling enough so that customers actually want to click on it and read it.

One research in the field showed that 47% of email recipients open email solely based on the subject line. At the same time, 68% of recipients send it straight to spam after seeing its subject line. So, an interesting subject line can significantly improve your email open rates and the customer experience with your brand.

In order to achieve this, the only thing you need is a bit of creativity!

What makes a great subject line?

To create a perfect, engaging subject line, successful companies out there combine things. Intriguing questions, numbers, ‘fear of missing out’ lines, humor, and even emojis. There is no universal formula. However, here are a few tips you can use to excel in this task.

Keep it short and simple

The real art of a catchy subject line is to explain and summarize your email in a few words. It is usually recommended to keep it under 50 characters. Besides, try to use at least two keywords related to your email. Avoid using phrases such as “Your weekly newsletter”. People tend to look over something that sounds like a series of same offers.

Also, think about shortening the line by using numbers. Numbers can both help you make the subject shorter, but also to give your customers a sense of urgency. For example, these can be a sale reminder emails such as “Only 5 more days left…”. Or, try a catchy headline taken from your newsletter such as “Check our 10 best selling products in 2018”.

Don’t be afraid to get personal (and emotional)

Personalization is one of the key marketing tactics. The email subject line is just a perfect place to employ it. Emails with a customer’s name or location in the subject line has higher open rates. It also has higher click-through rates, according to research.

Along with this, experienced marketers are often using the subject lines to offer various solutions to their customers. These solutions are based on their subscriber’s potential feelings and ‘pain points’. Depending on your business and industry, these can be different words and phrases. Try “Affordable”, “Life-changing”, “Stop wasting your time and money” and more.

Ask a question

Here’s another great way to tackle your customer’s curiosity and increase your email open rates. Try and design a compelling subject line in a form of a question. Combine the question with your customer’s first name and there is your winning formula for this one!

For example, a line saying “John, have you seen our really great deal for a…” will sound much more interesting than a simple “Check our great deal”.

“Fear of missing out” subject line

The so so-called fear of missing out” is one of the best marketing tactics for email subject lines. It revolves around adding elements of scarcity and urgency to your subject line. That way, you are automatically increasing your email open rates and click-through rates. These are usually lines such as ‘John, you’re missing out on our best weekly deal’. Or “John, get this now before it’s gone…”

Add a symbol or emoji 🙂

To connect and engage with the subscribers more easily, marketers nowadays use another great trick to stand out in – emojis and symbols. They are used instead of or to complement words and people love it! People use emoji and symbols to express their feelings on a daily basis and are familiar with their meanings.

Still, these should be used carefully as too many symbols can send your email to spam. The same thing can happen when using Caps Lock in your subject line. Don’t forget – algorithms now have more advanced, stringent filters.

Wrap Up

Email marketing is still one of the best and most affordable ways to convert more subscribers into customers. Also, to keep the existing ones and increase their loyalty to your brand. In order to design and execute a truly delightful email marketing campaign, you need to pay a close attention to every element of it. This especially goes for your email subject line which can, literally, make or break your campaign.

In order to create a great subject line, you need to get creative and follow our advice:

  • Keep your line short and simple
  • Get personal and use the “pain point” keywords
  • Ask a question instead of making a statement
  • Play the ‘fear of missing out’ card
  • Use symbols and emojis

5 huge no-nos for your marketing automation efforts

So far, we’ve all heard about the power of marketing automation and how effective it is if implemented properly. By automating your marketing you can achieve various marketing goals. You can also monitor your campaigns and deliver truly remarkable offers tailored exactly to your customer needs.

On the other hand, much less is said related to what we SHOULDN’T do when automating our marketing tasks.

So, let’s find out more about it.

Forgetting automation

It’s 2018 and automating your marketing has become almost an imperative. Companies of all sizes use it to attract, convert and retain as many customers as possible. At the same time, they’re trying to use fewer resources than they’ve ever imagined.

By using advanced online automation platforms such as smoove, you can save your time and money. Also, you can collect valuable data about the customers and the past campaigns.

Once you start automating your marketing tasks, make sure you’re doing it the right way. This means segmenting your audience, creating multiple email lists and automating each and every task possible.

With smoove, this is now easier than ever. Its core features, marketing automation, landing pages, and email/SMS marketing are basically all that you need to start automating your marketing today!

Treating every contact as a lead

Not each and every one of your contacts is ready to buy from you as soon as they land on your website. Some of them are there to get more information about your products and services. Others, to, for example, compare your prices with those offered by the competition. To make this experience a delight, you will need to optimize your website, including newsletters and landing pages, to display properly across devices such as tablets and smartphones.

Also, you will need to have comprehensive info about your products and a clearly visible contact section. Nowadays, more and more businesses are using chatbots – perfect tools for starting communication with your future customers.

But this is not where your job ends.

Segment your prospect and existing customer data into different lists. Design strategic marketing campaigns according to the stage of the buying process they’re in. Take some time to create content that each of these groups may find both useful and interesting. Make sure you offer some incentives which can speed up the conversions.

Using only emails

Despite emails being the cheapest and most common way to reach customers, never underestimate the power of other marketing channels. In short, use SMS, landing pages, and social media marketing as well.

SMS messaging enables you to reach your customers via strategic and personalized offers anywhere and anytime. It doesn’t require a lot of time, it’s concise and short, and brings clear and valuable information to your customers. These are mostly sale announcements, temporary discounts, loyalty rewards or delivery details – all the things your customer will love and appreciate.

Connect your SMS campaigns with your mobile landing pages and get new leads easier than ever. Also, post regularly on your company’s social media, engage in conversation with your customers and answer their questions. It’s 2018 and great customer experience is THE thing we should strive for.

Ignoring segmentation

We said this a few times before but it doesn’t hurt to repeat – automation has little sense without segmentation of your customer’s database. Without segmenting and targeting your audience, your marketing campaigns can easily go the wrong way.

Segmentation is usually done just after defining your campaign goals as this is the best way to direct the right messages to the right customers.

Marketing automation largely depends on what your goals are, how you plan to achieve them and who is your audience. When approached strategically, marketing automation can really do wonders for your business.

Creating low-valued content

High-quality content will not only increase your sales, but it will also help you position yourself as an industry leader and a somebody who really cares for their customers.

Pay attention to the content of your newsletter and landing pages, and not only in terms of diverse and interesting copy. Matching colors, your company logo and optimization are also very important for building your brand.

And last but not the least – run a blog! A blog is a great asset to your website and helps you not only sell more, but also to establish yourself as an industry expert and somebody who truly cares for their customer’s needs.

Wrap Up

Marketing automation is a powerful technology which enables marketers to easily set and run data-driven marketing campaigns. This doesn’t mean we should take it for granted and expect great results just from the get-go. We need to pay close attention to segmenting our audience and creating content suitable to their needs and expectations.

We should also never forget that automated email marketing, however cheap and effective it may be, it’s not the only marketing channel we should use. There are equally important SMS and social media marketing which are both used to reach more customers and to increase the revenue.

By paying attention to the advice given above, your marketing automation will give the best results and bring you more customers than ever!

The marketing stepping into video era – are you in the loop?

The use of video in content marketing is on the rise. It’s definitely a trend that shouldn’t be taken lightly. Online video platforms are very powerful tools for doing your marketing in 2018. As a matter of fact – they have become a part of almost every successful content marketing strategy.

Video content is trending like never before

A recent study in the field revealed that, by 2021, 82% of user internet traffic will be video. Also knowing that 63% of businesses already use it in their marketing, we can undoubtedly say that video content marketing is one of the best additions to your promotional and sales efforts in the years to come!

Reports show that by adding an entertaining, informative and product-explaining video to your website, landing page and/or social media page, you can increase your sales by a remarkable 74%!

It also does wonders for conversions and keeps your existing customers on your website much longer than usual. This is mostly due to its audio visual element. It’s just much more appealing than a text or a photo.

Companies market and retain their customers via video content

Along with conversions of your prospects, video content marketing is very often used for boosting customer retention.

A formula for this one is also quite simple. Higher the engagement, higher the retention! Videos can be very engaging and therefore significantly increase customer loyalty to your brand.

This multimedia format stimulates emotions and many senses. That’s why it’s the best possible tool for storytelling – proven to be one of the most important elements of successful content marketing.

Your marketing videos should, of course, promote your brand and business. But never forget that they need to be interesting and/or helpful, too. Even a pretty dull ‘How to’ guide or a tutorial can be a true delight if turned into a video and shared with your customers via personalized email, landing page or social media.

Remember how popular all those YouTube videos are, reviewing and showing how to use a certain product?

It doesn’t hurt to mention that it also appeals to mobile users. Online services such as YouTube reported a huge rise in mobile video consumption (it rises more than 100% annually!). This is mostly due to the fact that the number of smartphone users is getting higher every single day.

Include videos in your landing pages and personalized emails via smoove

Now that you know what marketing’s hot topic is, it’s time to integrate it! Thanks to automation, we are now able to send the right video to the right customer at the right time. This is the ultimate goal of every marketer out there.

Smoove, the all-in-one marketing automation platform, enables you to automatically include videos in your marketing campaigns. Its core solutions such as email builder and landing page builder allow you to embed videos in your emails, newsletters, and landing pages.

Smoove’s simple drag and drop interface allow you to insert any YouTube video in your marketing offers and make them look more interesting, engaging and professional.

Wrap Up

If used correctly, video is one the best assets to your content marketing. Judging by its rising popularity, it will stay like this in the years to come. Video is proven to be more engaging and therefore more effective in increasing sales and customer loyalty than other means of content such as text and images.

With the help of marketing automation platforms such as smoove you can now integrate videos into your marketing offers in just a few seconds.

This will not only help you to stay up to date with the latest trends in digital marketing but also to automatically and timely send the right videos to the right customers.

Three automation tools that will make your life MUCH easier

Marketing automation platforms nowadays offer numerous different tools and solutions to make your life easier, and not only when speaking of automation itself. Along with the growing number of social media users and smartphone owners, the process of automation has had to change.

In short, marketing automation in 2018 is not only about designing and launching your campaign, but it’s also about multi-channeling and integrating your campaign with various apps, devices, and social media pages.

To save your time and money and make your automation as effective as possible, consider employing these simple automation and integration tools:

smoove

Smoove, the all-in-one automation platform, is a very effective and simple marketing boosting tool. It is specially designed to speed up your marketing processes and expand the reach of your marketing efforts but also to better manage your resources and increase the team’s productivity. With smoove’s help, you will get access to insightful customer data, generate more leads and ensure your workflow efficiency, while both saving time and money.

The platform offers four main marketing solutions: marketing automation, email marketing, SMS marketing, and landing page solutions. It is easy to set up and run, but if you’re still wondering how to do it the right way, take a minute or two of your time and find out how to easily implement smoove in your marketing.

Smoove’s mobile campaigns can be integrated with its SMS messaging options and lead your customers directly to your mobile landing page. Moreover, smoove enables you to automatically send your customer data from within landing pages to your CRM platform.

smoove dashboardsmoove dashboard

To save even more of your time and money, smoove also implemented a Zapier block inside its platform. This option allows you to integrate any of your other systems and apps into any automatic process that you may create.

Zapier

Zapier provides workflows to automate the use of web applications together. It’s an online automation tool that connects apps such as Gmail, Dropbox, Slack, MailChimp, and over 1,000 more.

Described as a ‘glue that connects more than 1000 apps’, Zapier is made of workflows named Zaps which connect your apps so they can work together.

Every Zap starts with a trigger (an action in one of your apps) which kicks off your workflow. One of the great things about Zapier is that its automated tasks work silently in the background so you can focus on more important work.

Zapier is an online automation tool anyone can use to build their workflows with just a few clicks. This means you can now connect your apps to automate repetitive tasks without hiring a developer to build the integration.

If you’re still wondering how it actually works, here are some examples; With Zapier, you can connect your Google Calendar events with Slack. That way, your team will never miss something important. You can connect your Gmail account with Dropbox and save all the attachments you get in your email to it.

This platform is a great way to speed up your working processes and put the boring, repetitive work on autopilot!

IFTTT

IFTTT is another great app which helps you to easily integrate your apps and your devices. Its ecosystem enables you to automatically connect over 600 different services. These include Facebook, Twitter, Gmail, Dropbox, Evernote, Nest, Fitbit, Amazon Alexa and more.

Similar to Zapier, IFTTT also has workflows named Applets – a specific tasks done after you connect your services and which can’t usually be done by the apps themselves. For instance, with an Applet, you can use the Google Assistant to create events in your iPhone Calendar. Or sync Amazon Alexa to-dos with your Google Calendar. You can also automatically turn your Hue lights when you come close to home. Or back up your tagged photos from Facebook to the iOS Photos.

IFTTT, which literally means ‘if this, then that’, also enables you to gain valuable insights into how and why people connect their apps. This way you can design a more targeted approach and shape your offers according to your customer’s needs.

Wrap Up

Automated work management has become an integral part of doing business. That includes marketing automation, customer relationship management, project management and more. Automation saves our money and time. Moreover – it ‘collects’ the valuable and insightful data. It can help us improve each and every step of our working process.

Automating our marketing campaigns now also requires multi-channeling and integrating it with different apps, devices, and social media. To be sure you’re doing this right use a simple and effective marketing automation platform. With smoove you can integrate your campaigns with other apps via innovative online platforms such as Zapier and IFTTT.

The future (of business) is now, so make sure you’re up with it!

How to generate leads for your SMB

Customers are a vital element of any business and every company out here is on the constant lookout to expand their customer database. Therefore, growing your business requires an access to a steady stream of sales leads – customers that have an interest in the products or services you’re selling.

But in recent years, the lead generation or the process of identifying potential customers and capturing their interests in your business, has been undergoing substantial changes.

This is mostly due to the emergence of new digital marketing tools and expansion of social media which now offer new ways to identify and reach the customers.

A lead generation is an ongoing process which also requires collecting information and reaching out to our prospects constantly and it goes much further than simply getting their email address.

Here are 5 ways you can make it efficient on your own.

#1 Identify your audience and their needs

We cannot reach out successfully to our customers if we don’t know who they are. So, the first step of lead generation is to identify your target audience. Considering your business and the products you sell, ask yourself: Who are my potential customers and in which area they live? What they do for a living and why would they be interested in my business?

After finding the answers, create an ideal customer profile and plan your marketing strategy around it. Put yourself in your customer’s shoes, think of their interests, expectations, online habits and make sure your website, blog and/or social media page offers something tailored to their needs.

Keep in mind that each of these offers have to provide a value to the visitors, so that they are willing to take the action and give you their personal information in exchange for it.

In short: Your prospects need to respond to your CTA which takes them to a landing page, then fill out a form to get an offer (such as eBook, free online course, product sample, etc.) at which point they become a lead.

#2 Write a blog

Are you writing a blog yet? You should be!

The great thing about using your blog posts to promote your products and show your expertise is that you can make your CTA highly relevant and make your prospects click on it as soon as they see it.

To convert more customer via blogging, you need to speak to one specific audience and write about topics that are interesting to them. Having a defined customer persona will help with this one too.

Also, there are several very useful online tools which can help you to discover frequently shared topics and keywords on Google and social media. For example, after entering the industry related keyword in the search bar, BuzzSumo can help you to see which content has the highest number of shares on social media. There is also a Google Keyword Planner, a free tool which shows you keyword-related terms people are searching for on Google.

Paying attention to your potential customer’s interests on social media via so-called social media monitoring tools such as Keyhole or Hootsuite can also help you to find ideas for your future blog posts.

#3 Generate an email sequence

Email marketing is one of the most powerful tools in your digital marketing. It’s free, it’s trackable, and best of all – automatable. Automating the email marketing with email sequences takes it to another level as it both saves your time and strategically targets the specific audience.

An email sequence is a series of emails sent based on pre-set time intervals (just after opt-in, 2 weeks after purchase) or automated, trigger-based sequences sent whenever someone takes an action on your website (i.e. abandoned shopping cart) or within a sequence itself (clicking a link in an email).

Email sequences can turn people which never heard for your business to your customers and even brand advocates. Relevant and timely sent emails can deepen the relationships you have with the customers over time, increase the sales and the visibility of your brand.

And last but not the least: Keep in mind that it’s very important to be able to send one email to a person that just opted in for your offers and another to a customer who just made a purchase from you. A key to success is in segmentation of your customer database and creating the different email lists for the different groups of customers you have.

#4 Use PPC advertising

From a marketer’s perspective, the use of PPC advertising is an excellent choice if you need to generate valuable leads within the shortest possible time. Still, as PPC is a paid advertising, it is wise not to waste money and ensure you have the right strategy for your PPC campaign:

  • To get those valuable leads, direct your prospects to a landing page, not your website home page or social media pages. Although these can have the comprehensive information about your business, a landing page is the best tool to generate a direct action from a visitor and convert them either as business lead or an actual, paying customer.
  • Make sure that the content of your landing page responds to your PPC advertisement. If your PPC ad is focused on a certain topic, your landing page should be too. It’s simple as that.
  • Optimize your form and don’t ask too many questions which can create distractions from the primary focus of the landing page. Think of rewards or special offers that you can give to the lead prospects and make sure these are clearly visible and easy to obtain. Also provide easy ways for prospects to contact you and always respond to their calls and/or emails.
  • Keep track of your PPC campaign conversions to establish if the campaign is giving you the results you need. You are paying for it and you need a clear picture of its success.

#5 Use social platforms and channels to engage with potential customers

To get more leads and build a stable and reliable brand, we need to find the ways to establish a long-term relationships with our customers on social media. This means developing the unique tone of voice and defining an approach most relatable to your brand mission and vision.

Don’t waste money on building fake audiences that will never convert to customers and also engage in less expensive and more effective guerilla marketing tactics on websites such as Quora, Reddit and LinkedIn.

These websites offer businesses and marketers a great chance to build a niche for their brands and use it to gain new leads and increase conversions.

For instance, Quora is driving traffic to your website as the people who are asking questions and looking for answers are those who are already interested in purchasing the product or a service.


When trying to reach your target audience online, you look for places they hang out the most and Reddit is definitely one of those places. It’s easy to create a niche on the Reddit, but the actual marketing on the website is a bit harder.

Reddit users love news, humor, creative and inspiring images/videos and live Q&A’s so you will need to think outside the box and use your social media talents to reach out to your target audience.

Although often overlooked by digital marketers, LinkedIn is a thriving social platform and home to a more than 200 million users and 9 million business profiles from all over the world. On LinkedIn, you can target your audience based on a geographic location, current/past company, industry, school, languages and more. Having your prospects already segmented liked this will generate more leads and increase the conversion rates much faster than you thought is possible.

Still, keep in mind that the secret to a successful lead generation via mentioned platforms is hidden in the following:

  • Optimizing your profiles and pages and keeping them SEO friendly. Think of buzzwords and do a keyword research and include them in your company/position description, posts and answers to your prospects.
  • Being helpful and producing the content which answers to your prospects questions and needs. Avoid shameless promotion of your brand and products and engage in conversation with your followers.
  • Sharing knowledge, building authority and spreading awareness about your industry and/or business. These steps are essential to lead generation as they’re increasing the trust and helping you to establish yourself as an industry leader, not only a company desperate to sell.

Wrap Up

In order to get more leads in 2018, it’s important for you to establish yourself as an expert in the field and distinguish your company from similar businesses in the market. This means you need to use new and advanced digital marketing tools and automate your marketing, but also constantly work on your content marketing tactics and build an online community around your brand.

To be sure you’re doing this the right way and generate more quality leads, you will need to:

  • Identify your target audience and their interests so that they are willing to take the action and provide you with their personal information
  • Write a blog about specific topics related to your business and expertise to one specific audience you want to reach
  • Generate an automated email sequence and provide your target audience with relevant and timely offers you may have
  • Use PPC advertising with strategically crafted content and take your prospects to a specific, ad-related landing page
  • Use social platforms such as Quora, reddit and LinkedIn to share your knowledge and expertise and build deep relationships with your lead prospects and potential customers

Here’s why smartphone campaigns should be part of your marketing

When was the last time you spent a day, or even an hour, without checking your phone?

Smartphone campaigns are a growing and necessary tool for marketing campaigns to reach their customers in an immediate and highly engaging fashion. In an increasingly saturated digital world, mobile communication offers a direct-to-consumer method to stay in touch, drive sales, and invite your customers to be involved with your business.

Smoove provides you with pre-made templates and various customization tools to create smartphones campaigns that are easy to set up and simple to track.

But First, Why Go Mobile?

Globally, there are about 9 new mobile phone users added every second and mobile is overtaking desktop usage. In fact, 52.2% of all website traffic came from a mobile device in 2018, and that number has been increasing year over year.

With most text messages being opening within 3 seconds of being received, even customers in brick-and-mortar locations are using mobile devices as an assistant in their shopping experience. Smartphones have become like an appendage rather than just a tool.

Benefits of Smartphone Campaigns

Not only are smartphone campaigns highly engaging with an overall average across all industries receiving a 61% open rate, but they also provide for other benefits in building and growing a business’ bottom line.

Like what?

Here’s a quick list of their added value:

  • Brand Recognition: Combined with social media, blogs and experiential marketing, text messages offer an additional avenue to keep your brand in the top of a consumer’s mind.
  • Improved Client Retention: As a communication method, text messages can provide for a way for customers to be in touch when they have an issue, or if they want to provide feedback. They also can be used to educate and inform by linking customers to a landing page with more information about an event or the status of their order, for example.
  • Efficient and Timely Communication: SMS messages are immediate and don’t require the customer to open or refresh their email or open an app’s message center to see the communication.

So, how do you do it?

How to Set Up Mobile Campaigns

With smoove, setting up a mobile campaign is as easy as 1,2,3…literally.

1. Create Your Campaign

Simply log into your dashboard, and find the “Smartphone Campaign” button or choose to “Create SMS” from the top navigation menu.

Smartphone Campaign

2. Get Personal

Like all marketing, personalization translates to better success because a customer feels like the message is relevant and tailored to their needs. With smoove, you can choose various ways to personalize the message with a simple drop-down of options, including name, company, birthday, to name a few.

smoove personalization

3. Choose Your Template

There are various uses for SMS campaigns, and smoove provides many pre-made templates so that the heavy lifting is already done for you.

Simply choose your objective, and select the campaign that’s right to achieve your goal. Then, you can personalize with drag and drop features and insert your own creative assets, if desired.

smoove pre-made templates

What are some good ways to utilize smartphone campaigns?

  • Event Marketing: The Event marketing template provides you with an easy message to capture RSVPs for an event. With a simple form and integrated map, you can provide your attendees with only the necessary information in a short, to the point message, and have them confirm their attendance all in one campaign send.
  • Market a Sale: When your business is having a sale, the Sale template has a big banner with a message and call to action buttons readily available, as well as social media icons, offering the receive a simple way to share and amplify the message with their social networks.
  • Provide Coupons: The coupon template incorporates a sense of urgency with a countdown included so that your customer is incentivized to redeem the offer within your specified time period. The message is short, the countdown clock is dynamic, and the call-to-action to redeem the offer is clear. And to showcase the rise of SMS coupons, from 2014-2017, 77% more people redeemed coupons sent via this method.

countdown clock

Customization Made Easy

Regardless of the template you choose to begin with, customization is always an option. The toolbar exists alongside each template so that you have the ability to add a paragraph, title, product, event, YouTube video, form, button, Waze or more.

smoove customization

Once you create your desired message, implementing a campaign name, and choosing your desired audience, and even creating a follow up to confirm that your customer wants to remain subscribed, is provided in smoove’s platform.

smoove follow up

Wrap Up

Smartphone campaigns are imperative in creating a robust marketing campaign as mobile usage continues to soar.

With smoove, no matter the kind of message you want to create, you can easily set up, customize, and monitor your messages. Since smoove incorporates a CRM tool, you can also segment your audience and create personalized SMS messages for each group. Furthermore, smoove provides you the option to “clone” your SMS campaign so that you can edit certain sections without having to completely set up a new campaign.

Ready to send your first SMS message? Start by creating your free account today and see what smoove can do for you!

How to easily implement smoove in your marketing

Marketing automation is a powerful technology which provides marketers with a set of various online tools to manage their marketing. But without successful implementation, businesses are less likely to realize the full potential of these platforms.

Smoove’s all-in-one marketing automation platform enables marketers not only to create and execute great marketing campaigns but also to test and improve on them. They can use the intuitive and easy-to-use interface and various smart features which transform and simplify the way marketers nowadays interact with the buyers.

The platform enables businesses to grow with its four core solutions: marketing automation, email marketing, SMS marketing, and landing page solutions – practically all that you need to run your digital marketing!

It sounds great, doesn’t it? But still, we have to keep in mind the following: It’s only as good as the implementation, process, and commitment behind it.

What is automation all about?

Building an automation process requires a complete understanding of the journey your prospects and customers are going through. It requires the creating of specific actions to execute your marketing campaigns. But before we go into details of the very process of automation, it’s important to remember that marketing automation largely depends on what you want to achieve.

Marketing automation platforms such as smoove can do wonders for your business and marketing, but only if you approach it and implement it the right way. So, in order to start automating your marketing, you will need to do one core task yourself: Clearly define your marketing goals.

Only after doing this, you’ll manage to successfully segment your customer’s database and direct the right marketing messages to the specific groups of targeted customers. In other words, this is how you can analyze the whole funnel and build the right digital assets (such as creating different email lists, personalized landing pages, email and SMS campaigns and more) for your campaigns.

Long story short – if you approach the automation strategically, you will be able to implement smoove’s marketing automation tools and features to their full capacity.

Implementing smoove in your marketing

Once you’ve done deciding on your marketing goals and collecting your customer’s emails, phone numbers, and other valuable information, it’s finally time to start automating.

As tempting as it is to immediately start using all of smoove’s exciting new tools and features, first take some time to read our guides and discover how the platform actually works.

After you log in, you’ll be greeted with the sight of our dashboard. It includes shortcuts for creating different email lists, email/SMS campaigns and landing pages, as well as our “Step by Step” tutorials and the “Walkthrough” guides for your future campaigns.

smoove tutorials

In addition to this, we’ve decided to take you on a short tour through its core features and its best solutions.

Email Marketing

Automated email campaigns enable you to send the right messages to the right groups of your customer at designated times. This is done by setting up your emails to be sent out when customers take specific actions (known as triggers).

smoove email marketing

Also, this is why automated emails are opened and clicked on more frequently and drive more actions from your customers.

Smoove’s email builder is a simple tool which literally requires ZERO experience to send out targeted and personalized emails and newsletters for each of your customers.

It enables you to create your own email template or choose from many email templates available. Then, you can personalize them with custom fields. With this feature, you can also include URLs and ZIP files in your email.

smoove email builder

Another great feature offered by smoove is the A/B testing. Test your emails with our A/B testing tool to improve your email performance and drive more engagement.

This simple tool enables you to make smart decisions by choosing between two options for the one that works best.

smoove a/b testing

Smoove’s email builder is also ideal for designing a perfectly structured and personalized newsletter. Its smart buttons and content features can help you target a specific audience within your newsletter, based on different data and criteria.

smoove newsletter

Marketing automation tool

By automating marketing tasks and processes via smoove, you can collect different kinds of data based on how your leads engage with your campaigns and content.

With our marketing automation tool, you can access many powerful features such as setting triggers, conditions, and actions for the automated marketing campaigns. It enables you to successfully conduct complex, multi-step campaigns and to automatically integrate your campaigns with social media such as Facebook.

smoove marketing automation

Smoove’s marketing automation tool has the power to transform your campaign into a delightful customer journey and strategically nurture your target audience.

It makes possible for any business to build a consistent brand presence on multiple channels such as email, SMS, Facebook, Twitter, Instagram and more. This helps customers recognize your brand easily and to connect to you via their preferred channel.

Landing page builder

With smoove’s landing page builder you can support your marketing campaigns and generate leads easier than ever. It has a simple drag-and-drop interface and pre-designed templates so that you can basically launch your landing pages in just a few minutes.

smoove landing page builder

Smoove’s landing page builder also enables you to easily add and remove various fields and buttons to your page, and create a customizable “Thank you” page to send to your visitors once they’ve completed the form.

smoove thank you page

Its templates can be adjusted, too. Upload your logo, background image or a video to it and create a landing page which truly represents your brand and products!

Automated text messages

SMS text messaging has the highest open rates of any marketing alternative. Considering the fact that nowadays almost everybody owns a mobile phone, you should use smoove’s automated text messages to reach the right customers and get more responses than ever.

smoove automated text messages

To add a sense of urgency to your campaign, you can include smoove’s countdown clock within the message. This interesting feature will make your customers take action before the offer expires as it has been proven as a great addition to SMS campaigns.

smoove sms

Smoove also offers you to integrate your SMS with your landing page. By adding a shortened URL to the mix, customers will be able to take action directly from the SMS. At the same time, you’ll keep the message short and sweet.

Wrap up

Smoove is a smart marketing automation platform specially designed for marketers who need a simple and all-in-one sales-boosting tool.

Its main features, email/SMS automation, marketing automation, and a smart landing page builder, help you personalize your marketing campaigns, maximize the conversions and moreover – establish a strong relationship with your customers.

Although quite easy to understand and use, smoove’s marketing automation platform will fully work in your favor if you commit enough time and effort to your marketing strategy and audience research.

Decide on your campaign goals, direct the marketing messages to the segmented lists of your target customers and let smoove do the rest!

What smoove offers that others don’t

Marketers understand the fact that marketing automation revolutionized the way businesses do digital marketing. Today, top performing businesses of all the sizes implement marketing automation. They do it to increase revenue, improve customer experience and to track and improve their marketing activities in general.

Recently published statistics revealed that 67% of market leaders use automated tools and solutions for their marketing. Also, according to another research in the field, 4 out of 5 marketing automation users experienced an increase in business leads, and almost as many (77%) saw an increase in conversions.

Also, one of the biggest advantages of marketing automation is that it saves time. What used to take hours to set and run, now takes minutes. Marketers no longer need to deal with repetitive and time-consuming marketing tasks. Instead, they can focus on the creative and problem-solving aspects of their work.

So, increasing your revenue while saving time and money?! No wonder that we never heard a business owner or a marketer complaining to this one.

These numerous benefits of marketing automation led to the invention and expansion of online marketing automation platforms. These are advanced software built to increase the efficiency of different digital marketing campaigns.

Automating your marketing with smoove

Marketing automation platforms are implemented to achieve various business objectives, but also to monitor your marketing efforts – automatically.

Smoove, the all-in-one marketing automation platform, is specially designed for marketers who need a simple marketing-boosting tool. It speeds up your sales and marketing processes and increases the team’s productivity. But, it also helps you expand the reach of your marketing efforts more effectively and to better manage your resources.

In addition to this, smoove has some special advantages, especially in terms of implementation, integration, and visualization of your customer journey.

So, let’s take a closer look at what is so great in automating your marketing with smoove:

It’s easy to implement

smoove is easy to handle and understand even if you’re not that tech-savvy. Our automation platform is designed for every marketer, regardless of the industry, size of the business and the years of its professional experience in marketing.
Along with shortcuts for all the tools and solutions we offer, Smoove’s dashboard includes the ‘Walkthrough’ guides and comprehensive ‘Step by Step’ tutorials for each and every automation tool available.

When it comes to actually setting up the specific marketing campaign, we offer various templates and simplified web forms for emails, newsletters, and landing pages. This means you can launch your campaign in just a few minutes and without the help of a professional designer and/or a coder.

It simplifies the visualization of your customer journey

Smoove allows you to test, track and visualize your customers’ journey down the sales funnel more easily and effectively. Our automation tools and features analyze and visualize the campaigns and the marketing processes so that you can drive more engagement and conversion and find out what really works for your business.
Our A/B testing tool is designed to set up and test two different versions of your campaign digital asset so that you can continually test and implement the smartest choice.

Also, smoove’s workflow management tool allows you to set the sequence of your campaign and visualize the flow of the campaign from engaging the leads to converting them into customers. With smoove, you can create a truly insightful automation journey with real-time and live view analytics.

Smoove’s analytics and its real-time updates enable you to discover how your campaign is performing so you can easily adjust your strategy as you go.

It makes customer targeting a priority

Without segmenting and targeting your audience, your campaign can easily go the wrong way. That is exactly the reason why smoove pays special attention to targeting your campaign-specific audience.

With our segmentation tool, you can slice and dice your customer’s database into as many segments as you like and target your customers with the most relevant and personalized content.

Also, smoove’s live data metrics enables you to see how many leads are moving through your automation workflow which helps you maximize their engagement and discover potential weak points of your campaign.

It makes multi-channeling and integration easier than ever

Different marketing automation platforms offer different automation tools and solutions, but with the rise of social media and smartphone usage, some things have significantly changed. Nowadays, automation is also about multi-channeling your marketing campaign, integrating it with various apps and tools, and optimizing it to look equally good an all devices.

Smoove enables you to easily launch mobile campaigns and reach your customers on the move, even when they’re offline! Our mobile campaigns can be added to SMS messaging options so when your customers receive it they can click directly to your mobile landing page and complete your form in less than a minute.

With smoove, you also have the ability to ‘fire’ your contacts from within landing pages directly to other tools such as CRM platforms.

To make things easier for its users, smoove also implemented a Zapier block inside its system which allows the integration of any of your other systems and apps into any automatic process that you may create.

It’s affordable

Comparing to other similar software, smoove marketing automation platform is quite affordable. We currently offer two plans, Lite and Professional, depending on the volume of your work and the size of your company.

The Lite plan is completely free of charge and just ideal for small business owners that want to improve their digital marketing and automate it in a simple and effective way.

Also, if you opt for an annual plan with smoove, we have some special offers for you. Smoove’s team is always available for your questions, so if in any doubt which plan to choose and how to start using smoove, contact us and we will be happy to provide you with all the information you need.

Wrap Up

Over the past years, technological advancements have changed the way businesses do marketing. The different strategies that marketers use have evolved from emails and online promotion to social media marketing and mobile advertising.

Hence, marketing automation platforms which integrate all of these have quickly become an imperative – the digital asset we have to implement in our marketing in order to stay competitive.

With smoove, the all-in-one marketing automation platform, you can go a step further and automate your marketing easier than ever.

It is very affordable and easy to implement marketing-boosting tool which simplifies the visualization of your customer journey and enables you to test your campaigns in a simple and effective way.

Moreover, smoove makes customer targeting a priority and has an advanced multi-channeling and integration options which can make your marketing campaigns really stand out and reach more of your customers.

To see how this looks in practice, sign up today and start automating your marketing with smoove!

How marketing automation can help you personalize your marketing

If you’re looking for a way to attract, convert, and retain customers, marketing automation offers a seamless customer experience for mass audiences that can still feel personalized.

Like all marketing communication, the message should serve the customer’s needs rather than cause distraction or irritation, which means there’s a certain amount of information that’s needed beforehand to properly address your target audience.

By using data, you can intimate customer knowledge, tailor the message to their needs, and include a personal touch even with automated content.

So, how do you do it right?

1. Segmentation: Split it Up

Working hand-in-hand with data, you can utilize marketing automation software to segment your database according to various preferences. Whether you choose to market to your customers based on their job title, demographic, age, behavioral data or the like, you can tailor your content for different audience segments. Smoove makes it easy to use data and CRM integration to segment your customers and create different campaigns for different lists.

In order to optimize your conversion rate, you can create different call-to-action buttons, sign-up forms, or even landing pages so that it feels as if you’re talking directly to an individual rather than a mass audience.

Furthermore, marketing segmentation provides meaningful insight for brands that are looking to expand their product line and offerings. With smaller sample sizes, you can more easily understand customers’ needs and pain points and properly address them.

By segmenting your market, you are increasing your ROI and a customer’s ability to recall your brand because it feels as if the marketing message was made for them.

2. Dynamic Content: Always Changing

75% of marketers consider dynamic content a highly important marketing goal because of the time saved.

So, what is dynamic content?

Put simply, dynamic content is the HTML content on your website, forms, emails or landing pages that differ based on the viewer. While the most common type of dynamic content is addressing a viewer by their name, you can vary your business’ locations based on where someone is accessing your site, your landing pages and forms can use progressive profiling and only request data that isn’t currently held, or you can use different headlines and copy to sell to different people. You can even change content based on the weather!

Dynamic content is very useful for information-based content.

For example, when you make an online purchase, marketing automation is used to confirm the order and offer shipping details for the customer so that their questions are answered before they even have to ask.

With dynamic content, brands have begun to insert live tracking details into their automated emails so that the customer has one less step (or click) to track their package. To showcase how this work, Victoria’s Secret’s emails have live tracking details on all their shipments so customers know exactly where there product is.

Victoria’s Secret’s emails

With dynamic content, you’re using more than a person’s details to market your message. Their surrounding, lifestyle and even the weather can influence what they see from your brand, which can create for a very intimate way to communicate with your customers.

3. Journey Mapping: Create a Path

Customer journey mapping is a good way to anticipate what your customer will need based on their personas. Just as creating a persona focuses on the person, a customer journey focuses on their experience, and with this tactic, you can see an overall snapshot of how a customer segment will behave.

By mapping out how a customer segment will navigate through your products and offerings, you can use marketing automation to serve their needs at different parts of the sales cycle.

Here are some easy ways to drive customers up the sales funnel with automation and personalization:

  • Begin with capturing a user’s email address with a sign-up form for a newsletter
  • Then, you can personalize content via email marketing model to offer free services or products before they become a paid user.
  • Based on their interactions, you can create segments to offer different groups of products they’ve clicked on and upsell by explaining the different features of things they may not have known about. With their name, email and search history, you can get a sense of what they are interested in and send tailored content.
  • If you are a retailer, you can also automate personalized abandoned cart emails to remind customers to finish their transactions. This works the same way for users who created a sign up for a service, but never actually used it.
  • Once you establish a relationship, you want to do everything you can to retain your customers, so you can automate email reminders, social media posts and provide personalized offers to maintain their loyalty.

4. A/B Testing: Try it Out

You never have all the answers without trying out multiple options. Marketing automation can be trial-and-error, and with A/B testing you can simply see what works better with little additional effort.

For example, you can send triggered email messages with different subject lines, sender names or in different day parts to see which perform better. Based on the sample size that you choose, the winning content will be sent to the remainder of your list. Optimization is made easy when technology is involved. With Smoove’s easy-to-use A/B testing module, setting up campaigns with different information your desired sample size can be done with the click of a button.

Additionally, you can test your dynamic content via different landing pages, sign up forms and call-to-actions.

Here’s an example from Amazon that provides two versions of the same call-to-action to request a customer review, but in one example, they remove the extra step for the customer. By simplifying the process, they can optimize conversions as the customer has to do less work.
Amazon Customer Review

Amazon Customer Review

 

 

 

 

 

 

 

 

 


5. SMS Text: Personalize the Message

Given that 90% of business leads would rather receive a text message than a phone call, SMS text messaging is a vital part of your marketing strategy. But, in order to make it feel personalized and relevant, you can use marketing automation to stay in contact with your customer without being overwhelming.

Some examples of how you can implement SMS marketing automation to grow your customer relationship are:

  • Set up SMS birthday messages with gifts or special discounts
  • Create SMS text reminders for those who bought a ticket to attend an event and/or scheduled an appointment with your business
  • Use SMS chat support for technical problem-solving
  • Provide distinctive landing page links for target segments based on their customer journey and relevant needs

6. Wrap Up

When implemented properly, marketing automation can take your marketing strategy to the next level by strengthening your relationship with your customers and increasing your bottom line.

With the use of audience segmentation, dynamic content, customer journey mapping, A/B testing, and personalized SMS, marketing automation provides a large listing of opportunities to communicate with your database, no matter the size and no matter the time.

What kind of message do you wish you could send to a specific customer without having to think twice?

Marketing automation provides you the answers! Smoove paves the path.