Are QR codes still relevant in 2018?

Ever since they were introduced to the world of marketing and consumer advertising, QR codes have been praised as a very convenient way to increase conversion rates by bringing the potential customer to the company website immediately. Moreover, they play an important role in more targeted product and loyalty marketing. Despite this, we can also […]

Are bulk texting campaigns spam?

It’s all in the numbers. On average, marketers witness a 98% open rate with SMS, and 90% of text messages are opened within 3 seconds. This means that for a business trying to get a message into its customers hands, quite literally, bulk SMS campaigns may be the best way to go. But, how do […]

Online marketing tactics for SMBs any marketer must know

With over 4 billion people connected to the internet, online marketing solutions offer an easy and measurable method to reach the masses and grow your small business. Regardless of the tactics that you choose to employ, online marketing comes down to developing a robust strategy, remaining consistent, and measuring what does and doesn’t work through […]

How to leverage your customer’s smartphone to your advantage

For the past several years there has been strong growth in mobile marketing, and in 2018 this trend will continue. Probably the best thing about mobile marketing is its omnipresence – you can reach your customers at any time, at any place. Still, in times of information overload, marketers need to be careful and approach […]

How to set up a mobile customer retention campaign using smoove

Customer retention comes down to proper communication and consistent satisfaction. While there are many methods to reach out to your clientele, from email marketing to social media and more, SMS text messaging offers a low-cost alternative with the highest open rates of any marketing alternative. Once you receive an opt-in from your customers, the phone […]

How to set up an email customer retention campaign using smoove

The success of an email marketing campaign for retention relies on more than just the content. With over 144 billion emails sent a day, how can you ensure that your message doesn’t get lost in the shuffle? While there is something true in the old cliche “content is king,” strategy is necessary to engage your […]

How to provide better digital customer service

In the age of customer experience, buyers no longer just compare your products to those of your competitors – they now also compare the experiences and the support they receive throughout the buying process. Therefore, adopting different digital channels to reach today’s customers serve as a key driver to digital customer service success. This means […]

The feedback you should always be asking your clients for

Successful companies out there regularly collect and analyze the feedback they receive from their customers and are very well aware of the important role it plays both in terms of sales and in building a better relationship with their customers. Studies show that 70% of companies that deliver excellent customer experience regularly use customer feedback […]

How smoove can help your customer retention efforts

Society is at a place of hyperconsumption, digital saturation and increased competition due to globalization. Given this fact, customer retention efforts in 2018 have to be more personalized and strategic than ever before in order to meet the new type of customer who is always hungry and connected to the next best product, even before […]

How To Win Back Lost Customers

The first step in winning back a lost customer is knowing how to define a lost customer. Most companies, especially those who operate online, define a lost customer as one who hasn’t interacted with the site or service in a given time period. It’s important to keep an eye on customer churn rate because it’s […]