How to run a successful smartphone campaign

In 2018, smartphone technology is so advanced that mobile phones are slowly replacing desktops and laptops. We use mobile phones to open and answer our emails, to browse social media, even to order a meal or taxi via SMS and different apps. The best thing is that we can do all of these things while […]

Tracking emails – the 5 metrics you should be looking out for

Without any doubt, email marketing is one of the most effective and most direct channels of digital marketing in 2018. Email marketing is also considered to be one of the cheapest channels of communication within the world of business. It brings efficiency to multiple levels of your business. You can send it automatically, do different […]

Why use marketing automation for small businesses

When running a small business, financial and human resources are limited. That’s why it’s necessary to use marketing automation for small business in order to grow, serve customers, and increase your bottom line. Gartner predicts that by 2020, 85% of consumers will manage their customer relationship without talking to a human. What can a marketing […]

What Makes People Forward Emails

When you send an email marketing message, its success is commonly measured by the open rate and/or the click through rate. But, what about message forwarding? The best case scenario is to have your subscriber amplify your message by sharing it with their network. So, what steps can you take to make your message more […]

Top local business online marketing hacks

In order to convert and engage their customers, SMB’s need a new approach to marketing. One of the best ways to differentiate themselves from other similar companies in the market, businesses can begin by employing new community-centric and local business online marketing strategies to reach their customer at the right place and time. All businesses […]

3 winning SMB’s marketing strategies

There are countless examples of marketing strategies that SMBs can employ to draw in more customers and improve their bottom line. The success depends on a number of factors, ranging from the customers and their habits, to the work you’re doing and how you’re approaching it. Here are three of the best marketing strategies and […]

Low budget online marketing tips for quick wins

You’re ready to put your digital marketing strategy to the test, but you don’t want to, neither can you afford to break the bank.The good news is there is a lot you can accomplish with little to zero cost using online solutions to reach mass audiences. According to research, Americans alone spend, on average, 24 […]

Are QR codes still relevant in 2018?

Ever since they were introduced to the world of marketing and consumer advertising, QR codes have been praised as a very convenient way to increase conversion rates by bringing the potential customer to the company website immediately. Moreover, they play an important role in more targeted product and loyalty marketing. Despite this, we can also […]

Are bulk texting campaigns spam?

It’s all in the numbers. On average, marketers witness a 98% open rate with SMS, and 90% of text messages are opened within 3 seconds. This means that for a business trying to get a message into its customers hands, quite literally, bulk SMS campaigns may be the best way to go. But, how do […]

Online marketing tactics for SMBs any marketer must know

With over 4 billion people connected to the internet, online marketing solutions offer an easy and measurable method to reach the masses and grow your small business. Regardless of the tactics that you choose to employ, online marketing comes down to developing a robust strategy, remaining consistent, and measuring what does and doesn’t work through […]