The 5 most popular newsletter types (is yours among them?)

The 5 most popular newsletter types (is yours among them?)

Newsletters are meant to strengthen the relationship between the business owner and his customer with the objective of calling for a specific action. The difference lies in the design and content.

The smoove mailing system provides a wide array of design styles while taking into account various business types. If your business is from the food industry some mouthwatering photos should be included; if it’s a technology based business, the design style will be minimalistic and schematic.

Since the beginning of smoove, we reviewed more than thousands of newsletterscreated by our clients. Although all clients use the same system, the results were vast and diverse and more than once surprisingly original. We grouped a small number of our clients’ newsletters into a gallery, for inspiration.

Any business that wishes to brand itself and find its uniqueness will do so by finding its special language. Design styles are infinite, but when it comes to content, one can identify several types, organize here based on their common base. As a matter of fact, we identified five popular content styles.

Here are probably more but the following ones are the most dominant among others. There are no rules and you may choose a different style each time you create a newsletter. Nevertheless, if you wish to display consistency and use a unified language, it is recommended that you use the same format every time.

Next to each content style we also mentioned what type of businesses it suits. Still, nothing is set in stone and one type of content may fit other businesses as well. For the record we mentioned the styles that are chosen by specific industries by and large.

So, without further ado, please welcome our five most popular newsletter types:


  1. The Magazine

This newsletter is very similar to a hard copy magazine. Its objective is to report and update the news and developments within the industry of the business. For example: a technology newsletter will update its readers regarding the latest technological developments, provide the latest data reports on a specific product, and so forth. In general, it will look like the front page of a newspaper, with an intriguing title for each article, an abstract and an inspiring photo.


  1. The Guide

Each newsletter provides the customer with a unique viewpoint of the business owner’s world.  If the business is an internet marketing service, the newsletter will include tips and advices for writing a blog, for example. Such newsletters position the senders as experts in their field.


  1. The Artist

True to its name, behind this type of newsletter there is an artist that wishes to reveal him/herself to the world. The content will be personal and authentic, and will provide a glimpse to the artistic world of the artist or a backstage view of his/her art, in order to give fans a sense of familiarity that goes beyond the artists’ art.


  1. The Date Planner

The objective of this type of newsletter is to provide an update regarding upcoming events that will go into the customer’s calendar. The type of business industreis that mostly use this newsletter style are tourism, leisure, and entertainment, hence its design should be fun and exciting, with a lot of visual content.


  1. The Seller

While all newsletters sell something to the customer, there is one type that declares so in a direct manner. This type of newsletter displays the products as if they were in the store’s window. It uses few wordings and works mostly with images and a call for action. This newsletter type is common among fashion or gadget stores.


Haim Balila
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