Here’s why you shouldn’t underestimate the importance of customer loyalty

Most discussions about the importance of customer loyalty today usually revolve around the cost of customer acquisition and how much money businesses can save if they keep their current customers. However, there are many other ways businesses can benefit from customer loyalty. Some aren’t as popular or as discussed but they are still very much […]

5 top customer retention strategies for SMBs

Everyone knows customer retention plays a pivotal role in the success of a business, big or small. Reports in the field show that a 5% boost in customer retention could generate up to a 95% increase in company’s profitability. Existing customers are also 50% more likely to try new products from the same company and […]

How to Avoid Customer Churn in your SMB

Nothing in life is certain, except death and taxes…and customer churn. But, how do you know how much churn is too much churn? In the retail sector (for products without subscriptions), an average churn rate is 5-7%. It’s important to make sure that your churn number is calculated annually rather than monthly. This is because […]

Customer support hacks that will turn customers to ambassadors

“Word of Mouth” is a powerful marketing strategy, but it doesn’t happen on its own. Marketers can’t sit around and wait for their customers to recommend their businesses just like that. It may sometimes happen ‘out of nowhere’, but without providing the right customer experience and rewarding them for their loyalty, even your most frequent […]

How to turn one-time buyers into customers

Some businesses have their sights locked on new customer acquisition so hard, that they overlook the customers they already have. Experienced marketers often highlight that this is one the most common mistakes businesses do nowadays. According to research, 32% percent of your first-time customers will buy from you again. But that’s not the end of […]

The benefits of loyalty programs for SMBs

Many businesses, and especially SMBs, are very aware of the importance of retaining their loyal customers. A good loyalty program is one of the oldest, and best strategy to accomplish this goal. With one already in place how often do stop and check or even rethink our customer loyalty strategy and update it to keep […]

How to Create a Landing Page from Scratch Using smoove

Are you wondering how to attract more visitors, and more importantly, how to turn them into your customers? If that’s the case, the tool you’ve been looking for is the landing page. Essentially a web page, it has a sole purpose of capturing a visitor’s information through a lead form. This is done by offering […]

How to grow your business using smoove header

How to Grow Your Business Using smoove

As a small business owner, you’ve probably already heard about the wonders of marketing software tools designed to help you grow your business and boost your sales. Merging  email marketing, marketing automation and landing page building into one software platform helps small businesses to develop a successful strategy to reach more customers and to sell […]

How to set up and send a newsletter using smoove header

How to Set Up and Send a Newsletter Using smoove

A newsletter is one of the most powerful tools a business can have for a number of reasons. Ever since the email came to full force in the early 90’s, it’s been a deeply personal way of reaching your customers, as well as cost-effective and customizable solution. With a newsletter, you are sending a carefully […]

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How to Include Mobile Campaigns in your Marketing?

Did you know the average person sends and receives more than 40 text messages a day?  And not only that! Did you know that SMS open rates go well beyond 90%, and that around 98% of text messages are read within the first 3 minutes from receiving them? In fact SMS open & read rate […]