How to turn one-time buyers into customers

Some businesses have their sights locked on new customer acquisition so hard, that they overlook the customers they already have. Experienced marketers often highlight that this is one the most common mistakes businesses do nowadays. According to research, 32% percent of your first-time customers will buy from you again. But that’s not the end of […]

The benefits of loyalty programs for SMBs

Many businesses, and especially SMBs, are very aware of the importance of retaining their loyal customers. A good loyalty program is one of the oldest, and best strategy to accomplish this goal. With one already in place how often do stop and check or even rethink our customer loyalty strategy and update it to keep […]

How to Create a Landing Page from Scratch Using smoove

Are you wondering how to attract more visitors, and more importantly, how to turn them into your customers? If that’s the case, the tool you’ve been looking for is the landing page. Essentially a web page, it has a sole purpose of capturing a visitor’s information through a lead form. This is done by offering […]

How to grow your business using smoove header

How to Grow Your Business Using smoove

As a small business owner, you’ve probably already heard about the wonders of marketing software tools designed to help you grow your business and boost your sales. Merging  email marketing, marketing automation and landing page building into one software platform helps small businesses to develop a successful strategy to reach more customers and to sell […]

How to set up and send a newsletter using smoove header

How to Set Up and Send a Newsletter Using smoove

A newsletter is one of the most powerful tools a business can have for a number of reasons. Ever since the email came to full force in the early 90’s, it’s been a deeply personal way of reaching your customers, as well as cost-effective and customizable solution. With a newsletter, you are sending a carefully […]

How to include mobile campaigns in your marketing? header

How to Include Mobile Campaigns in your Marketing?

Did you know the average person sends and receives more than 40 text messages a day?  And not only that! Did you know that SMS open rates go well beyond 90%, and that around 98% of text messages are read within the first 3 minutes from receiving them? In fact SMS open & read rate […]

How to Start Using Newsletters in Your Small Business

As a small business owner, you probably reach out to your customers via newsletters which is great but how do you know that it’s really working? Are your sales going up? Are you driving more traffic to your site? Are offering valuable content in your newsletter, and not really getting any solid feedback? Even though […]

The elements of a winning small business newsletter header

The Elements of A Winning Small Business Newsletter

The first newsletter was sent in 1978 to approximately 400 clients generating $13m in sales and despite many changes in its format over the years, they remain one of the most effective marketing tools for promoting your small business. Newsletters allow you to engage with customers and provide your customers product offers, and also valuable […]

Pitfalls to avoid when setting up a landing page header

Pitfalls to Avoid When Setting up a Landing Page

Landing pages are a great tool for small businesses looking to grow. But, as with everything else in life, they are only great if you make them great. Execute the landing page poorly, and it will bring nothing but frustration and misery. Below you will find the top four most common pitfalls small businesses make […]

How to Leverage Marketing Automation to Boost Sales header

How to Leverage Marketing Automation to Boost Sales

As a small business, are you always looking for new ways to boost your sales? While large businesses have the funds to employ extra staff and try out different solutions, you on the other hand often don’t enjoy the same luxury and have to resort to smarter tactics! In such a world, marketing automation tools […]