Boost up your digital marketing by easily integrating over 750 systems

The digital marketing world provides us with quite a few applications, systems and tools that make our job easier. For every objective there is a system: A facebook page to gain new leads; an automatic mailing system to easily create emails and landing pages; a gmail account along with its applications (Drive, Docs and Sheets) to store your data; a CRM system for the management of client relations (such as Salesforce, Pipedirive, Dynamics and others); Buffer to publish your content throughout the various social networks; and Somume in order to increase your website’s traffic.

Once again, our job is not easy…

But not for long. We would like you to meet – Zapier.

Zapier is a tool that enables the integration of over 750 external systems easily and without any development. Up until now, the integration of as many as two different systems could take development teams days if not weeks.

This unique system allows the creation of a flow chart that synchronizes the systems, improves work efficiency and most importantly – saves time.

Similarly to the creation of a process in smoove, our newest automation system, creating a workflow chart is also based on a Trigger-Action principle.

 

You may be familiar with the following situation:

A new client registers on a landing page that you have created through your smoove account. His/her details are automatically stored in a dedicated list on the system, but not in your CRM.

In this case the basic solution would be to manually type the details into the system, and in more complicated cases to ask the development team to create a dedicated code for that.

 

Digital Marketing you want to be a part of:

We implemented a block named Zapier inside smoove, that allows the integration of any of your other systems and apps into any automatic process that you may create.

The practical solution to the scenario presented above is to add a new action named “Zapier” through the automation process created via smoove, in order to add the new lead to your CRM system, to pull out a record from Google Sheets or any other action that you may need.

Select smoove trigger in Zapier

In most cases the “Zap” will consist of two steps, but lately, Zapier’s developers launched a multistep process. The Trigger and Action options of each system are vast and customized per its functionality. Zap’s advantage is that it allows app developers to sign up to the system, in order to allow our development team to build a customized integration. Thus, with over 750 registered applications today, you are given an unprecedented freedom of action.

 

Check out a Case Study:

 

A Ticket discount campaign to Sia’s music concert:

Azrieli Group, a group of companies that is comprised of Israel’s leading nationwide chain of income-producing properties (shopping malls and offices), gave a coupon code for a highly desired music concert of the renowned performer, “Sia”, via text messages to all members of its Customers Club.

The Trigger was pulling out the code from Google Sheets and the Action was its implementation in a customized field within smoove, and from there to the text message along with the required code.

 

This is how the process appeared in smoove

The Trigger to the initiation of the process was filling out of a form on a landing page within smoove. Soon after, the customer received a text message thanking him/her for joining the Azrieli Club, while simultaneously submitting her contact information to Zapier.

This is how the process appeared in smoove

At this stage, Zapier pulled a line based on a unique serial number from a Google Sheet that included a list of unique coupon codes and updated the number in a dedicated field within the smoove contact info. FInally, Zapier updated the relevant line of the Google Sheet with the contact information of the customer who got that code.

Set up smoove automation trigger in Zapier

Thanks to Zapier’s integration, this simple action saved many workdays as well as the need to delicately develop new functions. The alternative to pulling out code numbers from Google Sheets was the development of a dedicated system that would allocate unique code numbers, followed by their discardation.

Another good example of using this great application is in the case of shopping cart abandonment. In this case we will create a new “Zap” with a trigger of a non complete purchase, and the automatic action will be a transfer to a sales rep through Salesforce (or any other CRM system).

This is how the process appeared in smoove

Instead of trying to locate the customers who didn’t complete his purchase and transfer his information to the sales department (a period of time that might “cool” the customer), the sales representative will approach the customer approximately to the abandonment of the shopping cart.

 

How Smoove integrated with Zapier can boost your marketing campaign?

While our lives became easier and more profitable with a tool like smoove, the assimilation of a new Zapier block takes it to the next level. The integration with over 750 systems allows us to create automatic processes that we could only dream of before. Time saving never sounded better!

To learn more about smoove, our automation system, as well as the Zapier integration – please click here.

Check out other zaps you can create with smoove

The 5 most popular newsletter types (is yours among them?)

Newsletters are meant to strengthen the relationship between the business owner and his customer with the objective of calling for a specific action. The difference lies in the design and content.

The smoove mailing system provides a wide array of design styles while taking into account various business types. If your business is from the food industry some mouthwatering photos should be included; if it’s a technology based business, the design style will be minimalistic and schematic.

Since the beginning of smoove, we reviewed more than thousands of newsletterscreated by our clients. Although all clients use the same system, the results were vast and diverse and more than once surprisingly original. We grouped a small number of our clients’ newsletters into a gallery, for inspiration.

Any business that wishes to brand itself and find its uniqueness will do so by finding its special language. Design styles are infinite, but when it comes to content, one can identify several types, organize here based on their common base. As a matter of fact, we identified five popular content styles.

Here are probably more but the following ones are the most dominant among others. There are no rules and you may choose a different style each time you create a newsletter. Nevertheless, if you wish to display consistency and use a unified language, it is recommended that you use the same format every time.

Next to each content style we also mentioned what type of businesses it suits. Still, nothing is set in stone and one type of content may fit other businesses as well. For the record we mentioned the styles that are chosen by specific industries by and large.

So, without further ado, please welcome our five most popular newsletter types:

 

  1. The Magazine

This newsletter is very similar to a hard copy magazine. Its objective is to report and update the news and developments within the industry of the business. For example: a technology newsletter will update its readers regarding the latest technological developments, provide the latest data reports on a specific product, and so forth. In general, it will look like the front page of a newspaper, with an intriguing title for each article, an abstract and an inspiring photo.

 

  1. The Guide

Each newsletter provides the customer with a unique viewpoint of the business owner’s world.  If the business is an internet marketing service, the newsletter will include tips and advices for writing a blog, for example. Such newsletters position the senders as experts in their field.

 

  1. The Artist

True to its name, behind this type of newsletter there is an artist that wishes to reveal him/herself to the world. The content will be personal and authentic, and will provide a glimpse to the artistic world of the artist or a backstage view of his/her art, in order to give fans a sense of familiarity that goes beyond the artists’ art.

 

  1. The Date Planner

The objective of this type of newsletter is to provide an update regarding upcoming events that will go into the customer’s calendar. The type of business industreis that mostly use this newsletter style are tourism, leisure, and entertainment, hence its design should be fun and exciting, with a lot of visual content.

 

  1. The Seller

While all newsletters sell something to the customer, there is one type that declares so in a direct manner. This type of newsletter displays the products as if they were in the store’s window. It uses few wordings and works mostly with images and a call for action. This newsletter type is common among fashion or gadget stores.