How to utilize video in your marketing strategy?

After the video “killed” the radio stars this medium continued to slay and be the number one marketing tool, especially when it comes to Marketing Automation.

Yet like the old saying goes, ‘lets talk numbers” shall we?

  • Video mailing gets 2-3 times more clicks than regular mailing.
  • Landing pages with videos convert 80% more than others.
  • The cost of lead that converted after watching a video was 20% lower than regular ones.
  • According to Cisco by 2018 80% of the web traffic will be video.

Video landing page example – Sia

http://lp.vp4.me/d9tm

 

So far so good, yet despite this amazing data many marketers are still apprehensive about using video as a leading content. The cost of producing a video is perceived to be high and the required technological threshold deters many from using it.

Moreover, when using video with marketing automation, which comes first?

How does one support the other?

In what way do we define the two of them together?

You are probably familiar with these questions.

 

As you may already know,  Marketing Automation is the next big thing in the world of digital marketing and should you choose to take it one step further, the following guide will do the trick. The right combination of video with an automatic tool like smoove will take you one step closer to fulfilling the ultimate goal of any automatic system: sending the right video to the right person at the right time.

 

Six reasons to  ❤ video marketing:

  1. It’s intriguing and enticing: when it comes to video vs. text – the video wins big. In general, it takes an average of 8 seconds to impress a visitor before she decides whether to stick around or move elsewhere. Video, as content, usually gets visitors to stick around longer than 8 seconds. 65% of viewers will watch 3/4 of a video. The highest rate in comparison to any other type of content. Try adding a video to your subject line and see the difference.
  2. Higher conversion rate: in comparison to any other content, video increases conversion by 85%.
  3. Video promotes your Google SEO efforts: including a video on your homepage may increase your chances to appear on Google’s first results page by 53%.
  4. Video promotes higher customer involvement: Video is ten times more likely to be shared through social networks.
  5. Better consumer behavior evidence: watching videos can attest better than any other type of content about the customer’s purchase intentions. As opposed to a Pdf guide, for example, that can only indicate whether it was downloaded or not, video makes it easier to monitor the customer’s behavior.
  6. Cost benefit: video production is not as expensive as it once was. Today, thanks to technological advancements, there are many available tools that enable the production and creation of videos of the highest quality.

The Smoove Video had already been watched more than 160,00 times

Mobile also contributed a great deal to the promotion of video usage. Almost any mobile device enables the shooting of a high quality video. Video platforms such as Youtube and Vimeo, as well as Facebook, allow for easy video sharing, and provide an easy to use set of tools to those who wish to promote their videos.

Another example of a facebook page that utilizes videos in order to promote its messages.

https://www.facebook.com/StandWithUs/?hc_ref=NEWSFEED&fref=nf

 

Why do Video and Marketing Automation constitute a winning duo?

The greatest advantage of Marketing Automation is the ability to send the right message to the right person at the right time. When a customer downloads a guide, reads a blog post, or opens a mailing he actually illustrates his interest level and what content appeals to him the most.

An automatic & sophisticated tool like smoove will allow you to create an entire route, from beginning to end, through which the customer will encounter content that matches his current position as a consumer as per the content he choses to consume. The nature of the content will derive from the initial process objectives (customer nurturing, lead generation or even collection process).

Automation process in smoove

Of all the indicators that we mentioned above, the video as an indicator gives the best reflection concerning the customer’s position within the marketing funnel.

If customer X watched the entire video, unlike customer Y who only watched half of it, customer X will be in a better position to receive a new mailing that features another video with a new viewpoint, or an offer to take an online course, for example.

 

Possible Triggers:

Watching the video for the first time: in order to watch the video the customer must enter her email address. That is an excellent trigger that can launch the customer journey down the funnel.

Watching the entire video: this is an excellent opportunity to tell the automatic system to automatically send an email once the customer finished watching the video, with an invite to watch another one, or even with a post entry about the video. Any mailing that is relevant to the viewed content will facilitate the customer’s journey down the funnel towards the sought after purchase/action.

Viewing times: once the customer viewed a certain number of videos his contact information will be submitted to the sales team.

Segmentation: The type of content and the way it was used can assist in creating a percise segmentation of your customers.

 

For those of you who want to work like a pro here are two tools that you should probably know:

Wistia: Unlike youtube, which is a video platform for any content maker, Wistia only serves companies via marketing, support and sales videos. Using the platform allows companies to drive more traffic to their website, increase conversions or increase digital engagement.

wistia

The viewership data that the system provides is more detailed than Youtube, and can output information such as the way audience viewed the videos, display a video’s accumulative  performance with an engagement and commitment index, as well as provide specific individual data concerning each viewer.

 

Another advantage is the system’s integration with other mailing systems’ providers that allows leads to be submitted straight to the mailing list.

 

Powtoon:

This startup developed a cool user friendly tool that enables the creation of animated instructional and promotional videos about your product without any prior animation knowledge. Such animation includes text, music, and presentations at a high level. While this tool is not free, it does offer a free 48 hours trial period.

pow

Another more familiar method to measure how much content was consumed by your customer is the embedding of a pixel code from Facebook or Google on your website. Thanks to this code you can follow the actions of a visitor on your website in order to customize the content to her.

 

How to include Video in your marketing strategy?

Every marketing strategy begins with the setting of the objectives of the marketing efforts. The following three objectives are the most common when it comes to automation, specifically when video is being used in order to maximize the strategy.

  1. Lead Generation: Just like any other content that was designed to gather leads (landing page, popup, registration and so forth), a video is a great opportunity to add a call-for-action button before, during and after.

○     Before: in order to be able to watch the video the visitor must enter his email address.

○     During: you probably came across a video where a call to watch similar videos or visit a website appeared in its middle. As long as such message does not hinder the viewing experience this is an excellent opportunity.

○     After: if your customer watched the whole video and did not encounter a call-for-action – that is a missed lead opportunity. Some videos end with a call to “like us on facebook” and while they may not have missed the opportunity, a call for action should be more targeted. For example: “for more fun videos enter your email address”. Such message has better chances at maintaining your communication with your customer.

  1. Lead Nurturing: your customers are not always at the same place when it comes to your marketing funnel, and each of them requires a different content in order to move them one step closer. For example a customer, who watched a series of instructional videos is more ready to make a purchase than a customer, who only watched one. Another good example: a customer, who only now downloaded a manual, is not necessarily ready to try the demo version of your product.

Thus, in order to make a more efficient marketing automation a customer’s position within your marketing funnel needs to be mapped. In general, the funnel can be divided into three different positions:

  1. Problem awareness: The customer understands that he has an existing problem that he wishes to solve, and he is looking for professional information on the web. What video to send? The suggested content for this position is an instructional videos.
  2. The contemplating stage: the customer examines the various solutions available to him. What video to send? A video, which identifies the brand and its product with an emphasis on its advantages, fits best at this stage.
  3. The decision stage: The customer made a short list of his preferred solutions (usually three) and is looking for a trial product in order to reach his final decision (such as a demo, trial period or case study).

What video to send? A recommendation video that features satisfied customers can be an excellent incentive at this stage.

 

  1. Lead Scoring: lead scoring is designed to provide the right message to the right person at the right time via scoring the customer’s readiness according to previously set parameters through the scoring of each action that was taken by the customer. Each video receives an individual score according to its marketing value to the advertising company.

 

Characteristics that indicate a higher readiness level, hence greater chances for conversion, receive higher scores than others.

Therefore, a customer that watched only two videos but they were of a higher stage (the decision stage) will receive a more advanced message than a customer, who watched four videos, but of a lower stage (the problem stage awareness).

There are three video components that can indicate the customer’s behavior hence her score:

  1. The video subject matter: what interests your customers? For example, a college that sells different courses will automatically send the appropriate videos to a potential student, who showed interest in Mass Media.
  2. Video consumption percentage: out of all available videos, how many did the customer watch? A customer that watches the entire video is very different than a customer, who only watched the beginning of such video.
  3. The total sum of videos: mapping your videos according to such categories as: instructional, product, interviews etc. with a total sum of all components.

 

The Bottom Line:

If you reached this part then you already know the importance of automation in Marketing, why video is so significant in automatic processes, the way your marketing objectives should affect the type of video sent to your customers, and how the video can be integrated with each of them.

When used correctly, video is a tool that gives you, the marketer, the highest chances to promote your website, convert, and increase the engagement of customers.

The history of views, video performance, and device used to watch the video (mobile, laptop, desktop etc), will provide a useful data and maximize future campaign. This will allow for a more personalized and relevant content to the customer. But most importantly, a higher cost-benefit.

Smoove has recently launched an automation tool  for the automatic planning, management, and administration of marketing processes. Creating a process that encompasses video, will upgrade your campaign’s performance, and allow you to get a more precise indication and knowledge about your potential customer

How the Renanim Mall upgraded its customers club using smoove

One of the most exciting moments during the development of a technological product is reaching the moment where all those days and nights of forming a vision translate into one finished product, [with a certain name and personality]. At that moment, all the difficulties, failures, and stormy arguments that may have taken place are dwarfed in comparison to the new “baby”.

Since we launched Smoove we realized that there is an even more exciting moment. That moment is when our customers turn our vision into reality. That’s when we find ourselves acting like typical parents, who wish to hear all about their kids tearing up the sky.

This week we summoned Yaniv Dabash to a special “parents meeting”. Dabash is the owner of “Share-alot”, a digital marketing consulting firm that consults to such prominent clients as Ra’anana’s Renanim Mall, among many others.

Renanim Mall is a business and entertainment center located in Ra’anana’s industrial zone, that caters to over 500,000 people. The compound spreads over ten acres and houses more than 200 of the world’s leading businesses and brands.

“The Renanim Mall objective was to create a high level of engagement among its target clientele and to motivated them to frequent the mall,” explained Dabash.

“Before Smoove, it was difficult for us to manage the Customer’s Club. The main difficulty was the management of the contacts and the ability to segment the customers. Engaging them was another obstacle as we did not have a system that could track down their activities.”

“From a marketing standpoint the challenge was the creation of a coupon set that won’t only look good but will also be available and reliable at the same time. For us, the technological innovation was the ability to automatically send a new customer a text message with a singular coupon number. This allowed for tracking its redemption and preventing falsifications.”

 

So how did it actually work?

“We advertised the coupons and other benefits on social media (Facebook, Homepage) as well as around the mall. A customer that wished to receive the benefit was asked to send a text message to a virtual number, that acted as the Trigger to the automatic process within the system”.

“After sending the text, the customer was prompted to fill out a registration form with such details as her name, phone number, gender, date of birth, and address. One time we produced an event with goodie bags for newborns to all the new moms, who joined the club through the registration form.”

The Coupons and benefits that Dabash and Renanim Mall gave customers

 

How did you hear about Smoove?

“Smoove came to my attention thanks to the CEO of Getyou. His sales pitch couldn’t have come at a better time. Following our meeting and after I understood the system’s abilities, I compared it to other systems and reached the conclusion that at that point in time, Smoove had the ability to answer all our needs”.

 

How long did it take to execute your strategy through the system?

“From the moment I got the strategy approved to its execution it took approximately one month, mainly in order to collect coupons from the mall’s stores”.

 

Can you summarize the solutions given to Renanim Mall by Smoove?

“The system gave us several solutions:

  1. Advanced automatic processes that gave our campaign leverages.
  2. Precise tracking of our customers behavior and process though the system.
  3. An easy to use builder that allowed for beautifully designed landing pages.
  4. Coupons management including the redemption of a coupon and the updating of the data in a reliable manner.
  5. The ability to map leads through several media channels simultaneously.
  6. Easy tracking of registration and redemption. “

 

What types of feedback did you get from the customers or the management of the Mall?

“The mall management was very pleased with the process thus in 2017 it was set as one of the main marketing goals.

The results were excellent with a large quantity of new customers from the very first campaign, which led to many more campaigns afterwards.

We increased the number of customers in the club and their engagement. The abandonment percentage was low since we were able to track and follow up with those who did not complete their registration. Finally, the new data will be used by the mall for mailing and benefits with a higher level of relevancy in the future.”

We chose to finish on this high note and we have a feeling that this is just the beginning for the Renanim Mall and Dabash’s work with Smoove. The system’s management possibilities are nearly endless, from collection processes to customer service, and it can cater to large and small businesses alike.

We are left with the feeling that the “baby” is living up to its potential yet are still eager to hear from more happy customers. So, if you and your business had a good experience with our system we would love to hear from you.

After all, your success is also ours.

 

Smoove Team

How to start working with Marketing Automation (and what the heck is it?)

I have a feeling that whoever said “less is more” was not familiar with the term “Marketing Automation.” The need to manage various marketing processes at the same time, brought about the development of new systems and tools that enable smarter marketing management strategies that is automated. This means that every business, big as small, can now reach large audiences through different channels simultaneously, with the option to go into details, send personal, automated, and timed messages and do so whenever or wherever they may choose to initiate a marketing campaign

 

It is called Marketing Automation

Up until two years ago, Marketing Automation was merely the automatic submission of an email to a new client or an occasional birthday greeting. Today, marketers understand that they have wider options, and the prediction is that more and more traditional activities that were thus far done manually, will become automated in the near future and this is the tip of the iceberg.

Smoove, the “automatic pilot” was launched recently, and already, many of the business activities that previously required manpower, time and resources, are now automated.

Hence, If you don’t want to stay behind and wish to join the new wave of the digital marketing world, the following article will explain what automation is, and what are the basic steps for creating an automatic process.

 

5 Processes that Automation Does Better

The basic idea behind the automation process is to manage the daily marketing and operational activities in a more efficient, accurate and profitable manner.

Below are five examples of routine processes that can be switched to the automatic route:

  1. Customer Retention

The system can be directed to send an email to a customer who hasn’t made a purchase or performed a specific activity, during a set period of time. This type of mailing needs to offer a special benefit that will perform as an incentive and encourage him to return. Nevertheless, even if the desirable outcome did not materialize, this process can continue automatically and provide an answer to any scenario (opened the mail but did not click, abandoned the registration process and so forth).

  1. Payment

Instead of going over the list of delinquent members every month, and to contact them by phone, the system automatically sends an email with a link to a payment page. Should the client fail to pay within a desired period of time, the system can then send him additional notices via mail or text message.

At the end of the process, and after several notices, the system can be directed to automatically submit his name to the appropriate representative, in order to contact him via phone.

  1. Up Sales / Cross Sales

The first product purchase does not have to be the last. We can set a period of time, after which, the customer will receive offers to purchase accompanying or complementing products.

  1. Lead Nurturing

A customer is not always ready to purchase upon his first encounter with the business. Perhaps he would first like to download a manual offered by the company, gather more information, or simply try out the service.

In such cases, approaching the customer and selling him the service, may discourage him. Instead, we can send him a series of messages that will advance his readiness, while each message will test the client’s readiness level. For example, adding a “Special Offer” button that will automatically notify a sales representative, when clicked, in order to make a personal contact.

  1. Customer Service

Forming an automatic process, where a client, who just received your service, is being asked to provide feedback via text or email. Such automated process can save manpower while at the same time enhance your image as a service oriented company.

The system can automatically send feedback to the client according to his rating. For example if he was pleased with your service and gave a good rating he will receive a positive reply via text or email. However, if the client was dissatisfied and provided a lower rating, the system will automatically notify the customer service representative, in order to initiate a personal call with the client.

 

A backstage look at the automated process

An automated process enables the definition of the Customer Journey: the route and cross roads that lead to the desired outcome (client retention, collection, reminder, sales etc.). Such a process enables the marketer to customize a relevant scenario for each cross road, in order to direct the client to the route that leads to the final outcome, as defined at the beginning of the journey.

 

The automation process consists of three building blocks

Trigger: The activity that will launch the process (registration, signup etc).

◽  Actions: The action that we would like to take following the trigger (submission of email, text message etc. )

🔷 Conditions: During the process we may pause to ask “What if?” For example, if the customer filled out a form on the landing page we will send him content X, otherwise he will recieve content Y.

 

Building a Customer Journey

Each automated process is a journey where the client passes the predefined milestones that lead to the Objective as set during the process planning stage. Is the objective Customer care? Client retention? Conversion? Or perhaps money collection? There are plenty objectives and goals that can be pre-defined and performed using an automated process:

The following is an example of a classic automated process with the objective of following up on a lead and converting it into a paying customer of company that sells tours and vacations.

 

The Challenge

Each month, thousands of visitors visit the company’s website, yet only a small percentage of them fill out their contact information, let alone – make a purchase. The vast majority abandon the site and never return. The value of each such visitor ranges between several dollars to tens of dollars, hence thousands of dollars are being lost due to the abandonment of the site, and tens of thousands of dollars are lost as a result of not converting them into paying customers.

 

The Objective

The encouragement of as many visitors as possible to give out their contact information in order to later convert them into paying customers.

 

The Step by step application

 

Stage One

Once the visitor enters the relevant section of the website, for example “European vacation for families”, a popup will automatically appear. Such popup can be timed to appear after the user has spent a set number of seconds on the page, in order to allow her to read the content and to “adjust” to the page.

The popup may offer a free download of “5 things to check before going to Europe”, where the customer will be required to enter his/her details in order to receive a customized booklet directly to his/her mailbox.

If we emphasize to the customer that the content is customized, he/she will be more likely to share further details with us such as marital status (single, couple without children, couple with children etc.), the ages of their children, etc., in order to receive the most relevant content for him/her.

 

Stage Two

The visitor enters his/her information in the lead form of the popup and immediately upon registration receives a newsletter with the content he/she requested. It is recommended that the content will be customized to the customer’s profile, through the fields he/she entered beforehand. A vacation for a single individual Vs. a couple with children is quite different and we may want to customize our recommendations and even the images of the newsletter to the relevant customer.

The content can be customized via the “focus” button that appears in all sections of the system.

At this stage the customer is not yet ready to make a purchase. He/she was merely interested in the content, thus an approach by a salesperson may yield an opposite effect.

 

Stage Three

After several days we will send the customer another newsletter with a sale offer at the bottom.

This stage should be repeated.

Your content should be planned ahead in order to accompany the customer during the time period required for making a decision concerning the product we sell.

In the case of a vacation, the review process and decision making may take several weeks or even months. Selling to businesses (B2B) may also require a long decision making process, however, other products may require a shorter process, and in these cases we will want to send messages at a higher frequency level with a more aggressive approach.

 

Stage Four

In the event that the customer clicks on the Offer, we know that he/she is ready to make a purchase. Your sales team will be notified, in order to finalize the sale process (this person is much more involved than a customer who has yet to download the booklet, thus the chances of conversion are higher).

In sum, just as one won’t schedule a meeting with the parents of a woman he just met, or will not give her phone number to someone who simply asked for the time, a company will not send a sales offer to a customer who just started to look into the product or service.

 

Why does a business need Automation to Begin with?

The short answer – higher cost benefit.

First of all we must clarify that the low use of automated tools by small businesses does not include automated mailing, as this specific marketing tool is over a decade old (auto reply, automated greetings etc) hence its usage percentage is significantly higher.

Automation is a process that operates within several communication channels efficiently and simultaneously (such as social networks, blogs, email, text messages, landing pages etc), in a customized manner, based on the customer’s behavior and personal profile.

Smoove and Cardcom expand their partnership!

Sometimes a product purchase page acts as a landing page, where the product is available to buy via a credit card payment system such as Cardcom, with which we partnered.

We are thrilled to announce a new integration between smoove and Cardcom.

From this day forward every smoove and Cardcom customer can:

  • Crosscheck with ease Cardcom’s fields with smoove’s (purchase date, product, contact info and so forth).
  • Transfer a customer’s mailing address to a dedicated contact database within smoove.
  • Track abandoned carts through the Cardcom payment page.

Any such client will be transferred to the smoove’s contact list (As long as the customer entered his/her contact info).

 

How exactly does this benefit you?

First and foremost this integration improves the accuracy of your segmentation and contact lists management.

Other than saving you precious time, this new integration will also significantly improve the conversion rate as well as assist you with providing a more targeted message in future campaigns.

In addition, whether your customer encounters your Cardcom page through the homepage or a Whatsapp group, any purchase will automatically transfer the data to smoove’s automation system.

If you’ve already heard about smoove you probably know that this is where the fun begins.

“Pushing” the data into the automation system will act as a trigger that will launch an entire automatic process: a customer that abandoned his cart will receive a follow up email to encourage him to complete the purchase: a new deal, form filling assistance, or perhaps a notification to the sales team to contact him personally.

A customer that made a purchase can be an excellent trigger for automatically launching an “Up Sales” with suggestions for complementing products.

 

The bottom line

As  a rule, 20 percent of your customers are responsible for 80 percent of your business’ revenu, thus nurturing existing customer and customer loyalty is as important as developing new leads. The new integration between the Cardcom credit card payment system and the smoove mailing and automation system will increase such loyalty.

The automatic timing of emails to customers, who purchased through Cardcom, will ensure relevancy and a continued relationship with any buyer, who made a purchase or even just begun to make one. The systems fields crosscheck will improve data collection, and most importantly, will save you precious time.

Boost up your digital marketing by easily integrating over 750 systems

The digital marketing world provides us with quite a few applications, systems and tools that make our job easier. For every objective there is a system: A facebook page to gain new leads; an automatic mailing system to easily create emails and landing pages; a gmail account along with its applications (Drive, Docs and Sheets) to store your data; a CRM system for the management of client relations (such as Salesforce, Pipedirive, Dynamics and others); Buffer to publish your content throughout the various social networks; and Somume in order to increase your website’s traffic.

Once again, our job is not easy…

But not for long. We would like you to meet – Zapier.

Zapier is a tool that enables the integration of over 750 external systems easily and without any development. Up until now, the integration of as many as two different systems could take development teams days if not weeks.

This unique system allows the creation of a flow chart that synchronizes the systems, improves work efficiency and most importantly – saves time.

Similarly to the creation of a process in smoove, our newest automation system, creating a workflow chart is also based on a Trigger-Action principle.

 

You may be familiar with the following situation:

A new client registers on a landing page that you have created through your smoove account. His/her details are automatically stored in a dedicated list on the system, but not in your CRM.

In this case the basic solution would be to manually type the details into the system, and in more complicated cases to ask the development team to create a dedicated code for that.

 

Digital Marketing you want to be a part of:

We implemented a block named Zapier inside smoove, that allows the integration of any of your other systems and apps into any automatic process that you may create.

The practical solution to the scenario presented above is to add a new action named “Zapier” through the automation process created via smoove, in order to add the new lead to your CRM system, to pull out a record from Google Sheets or any other action that you may need.

Select smoove trigger in Zapier

In most cases the “Zap” will consist of two steps, but lately, Zapier’s developers launched a multistep process. The Trigger and Action options of each system are vast and customized per its functionality. Zap’s advantage is that it allows app developers to sign up to the system, in order to allow our development team to build a customized integration. Thus, with over 750 registered applications today, you are given an unprecedented freedom of action.

 

Check out a Case Study:

 

A Ticket discount campaign to Sia’s music concert:

Azrieli Group, a group of companies that is comprised of Israel’s leading nationwide chain of income-producing properties (shopping malls and offices), gave a coupon code for a highly desired music concert of the renowned performer, “Sia”, via text messages to all members of its Customers Club.

The Trigger was pulling out the code from Google Sheets and the Action was its implementation in a customized field within smoove, and from there to the text message along with the required code.

 

This is how the process appeared in smoove

The Trigger to the initiation of the process was filling out of a form on a landing page within smoove. Soon after, the customer received a text message thanking him/her for joining the Azrieli Club, while simultaneously submitting her contact information to Zapier.

This is how the process appeared in smoove

At this stage, Zapier pulled a line based on a unique serial number from a Google Sheet that included a list of unique coupon codes and updated the number in a dedicated field within the smoove contact info. FInally, Zapier updated the relevant line of the Google Sheet with the contact information of the customer who got that code.

Set up smoove automation trigger in Zapier

Thanks to Zapier’s integration, this simple action saved many workdays as well as the need to delicately develop new functions. The alternative to pulling out code numbers from Google Sheets was the development of a dedicated system that would allocate unique code numbers, followed by their discardation.

Another good example of using this great application is in the case of shopping cart abandonment. In this case we will create a new “Zap” with a trigger of a non complete purchase, and the automatic action will be a transfer to a sales rep through Salesforce (or any other CRM system).

This is how the process appeared in smoove

Instead of trying to locate the customers who didn’t complete his purchase and transfer his information to the sales department (a period of time that might “cool” the customer), the sales representative will approach the customer approximately to the abandonment of the shopping cart.

 

How Smoove integrated with Zapier can boost your marketing campaign?

While our lives became easier and more profitable with a tool like smoove, the assimilation of a new Zapier block takes it to the next level. The integration with over 750 systems allows us to create automatic processes that we could only dream of before. Time saving never sounded better!

To learn more about smoove, our automation system, as well as the Zapier integration – please click here.

Check out other zaps you can create with smoove

The 5 most popular newsletter types (is yours among them?)

Newsletters are meant to strengthen the relationship between the business owner and his customer with the objective of calling for a specific action. The difference lies in the design and content.

The smoove mailing system provides a wide array of design styles while taking into account various business types. If your business is from the food industry some mouthwatering photos should be included; if it’s a technology based business, the design style will be minimalistic and schematic.

Since the beginning of smoove, we reviewed more than thousands of newsletterscreated by our clients. Although all clients use the same system, the results were vast and diverse and more than once surprisingly original. We grouped a small number of our clients’ newsletters into a gallery, for inspiration.

Any business that wishes to brand itself and find its uniqueness will do so by finding its special language. Design styles are infinite, but when it comes to content, one can identify several types, organize here based on their common base. As a matter of fact, we identified five popular content styles.

Here are probably more but the following ones are the most dominant among others. There are no rules and you may choose a different style each time you create a newsletter. Nevertheless, if you wish to display consistency and use a unified language, it is recommended that you use the same format every time.

Next to each content style we also mentioned what type of businesses it suits. Still, nothing is set in stone and one type of content may fit other businesses as well. For the record we mentioned the styles that are chosen by specific industries by and large.

So, without further ado, please welcome our five most popular newsletter types:

 

  1. The Magazine

This newsletter is very similar to a hard copy magazine. Its objective is to report and update the news and developments within the industry of the business. For example: a technology newsletter will update its readers regarding the latest technological developments, provide the latest data reports on a specific product, and so forth. In general, it will look like the front page of a newspaper, with an intriguing title for each article, an abstract and an inspiring photo.

 

  1. The Guide

Each newsletter provides the customer with a unique viewpoint of the business owner’s world.  If the business is an internet marketing service, the newsletter will include tips and advices for writing a blog, for example. Such newsletters position the senders as experts in their field.

 

  1. The Artist

True to its name, behind this type of newsletter there is an artist that wishes to reveal him/herself to the world. The content will be personal and authentic, and will provide a glimpse to the artistic world of the artist or a backstage view of his/her art, in order to give fans a sense of familiarity that goes beyond the artists’ art.

 

  1. The Date Planner

The objective of this type of newsletter is to provide an update regarding upcoming events that will go into the customer’s calendar. The type of business industreis that mostly use this newsletter style are tourism, leisure, and entertainment, hence its design should be fun and exciting, with a lot of visual content.

 

  1. The Seller

While all newsletters sell something to the customer, there is one type that declares so in a direct manner. This type of newsletter displays the products as if they were in the store’s window. It uses few wordings and works mostly with images and a call for action. This newsletter type is common among fashion or gadget stores.