Small businesses are always on the lookout for clever ways to keep their existing customers, and win over new ones. Business marketing always ends up being an essential part of that endeavor, but not everyone has the time or the resources to hire expensive marketing professionals, or go back to school to learn about marketing. […]
No matter how great you are at running your business, your chances at striking gold will be much higher if the message about it is delivered to a (larger) ideal customer base. Printing flyers and whispering to your customers’ ears is fine, but online advertising offers you to go above and beyond the physical limits […]
Attracting customers to your small business means convincing them that you are doing your work for the common benefit. Noting that this relationship resembles the one between bees and flowers, the key question for your business is: how do I make my business attractive enough to keep it busy and profitable? Having a top of […]
The start of the holiday season does not mean letting your inbox enjoy the same degree of leisure and festivities as you do. Despite being busy with all the buzz and planning, you can hardly lock your business’ door before taking care of what happens with your inbox. This entails informing your loyal customers about […]
If there is one thing that is hard about creating a presence on social media for your small business – it is getting started. This is particularly true nowadays, when social media is as diverse as never before. However, the good news is that the majority of your customers and potential customers have coalesced in […]
Using email on a daily basis has become too commonplace to start perceiving it as an important business tool. Yet, it can become just that with a tweak or two and this post will help you do it in the easiest possible manner. . Email marketing as a term is self-explanatory – it is about […]
You might think that customers on your mailing list are already “bought”. However, the opposite is true it’s important that they purchase the product and recommend it to others.
Perhaps when you established your email marketing list and collected the customer’s details you weren’t too demanding and were satisfied with just their name and email address. But what do you do when the marketing strategy develops and changes?
Your recipients want value for their time. Your job, when is to identify what added value they will be most happy to receive in your newsletter
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