The Difference Between Landing Pages and Websites header

The Difference Between Landing Pages and Websites

In 2018 everyone and their dog knows that businesses need to be online if they want even the slightest chance of success. What some small businesses sometimes fret about, though, is – what form should this online presence take? It’s a solid question, because being online in 2018 isn’t as simple as it used to […]

How to generate an online conversation about your small business header

How to Generate an Online Conversation About your Small Business

Whether we like it or not, a large chunk of communication happens online. People turn to the internet to talk about all sorts of things, from if the Earth is flat or not, to whether your business is worth anything or not. Yes, if you are running a business, there is a good chance someone […]

Sample emails to clients - copy paste and send header

Sample emails to clients – copy paste and send

Emails are one of the most popular platforms when it comes to small businesses communicating with their customers. Nailing this form of communication is extremely important for businesses. Sometimes, however, they approach email from the wrong perspective, sending emails that end up scaring customers away, instead of tightening the bond between the two. On other […]

Small Business Marketing Hacks That Win Customers header

Small Business Marketing Hacks That Win Customers

Small businesses are always on the lookout for clever ways to keep their existing customers, and win over new ones. Business marketing always ends up being an essential part of that endeavor, but not everyone has the time or the resources to hire expensive marketing professionals, or go back to school to learn about marketing. […]

Online Advertising for Small Businesses - the DIY Version header

Online Advertising for Small Businesses – the DIY Version

No matter how great you are at running your business, your chances at striking gold will be much higher if the message about it is delivered to a (larger) ideal customer base. Printing flyers and whispering to your customers’ ears is fine, but online advertising offers you to go above and beyond the physical limits […]

How to Attract Customers to Your Small Business header

How to Attract Customers to Your Small Business

Attracting customers to your small business means convincing them that you are doing your work for the common benefit. Noting that this relationship resembles the one between bees and flowers, the key question for your business is: how do I make my business attractive enough to keep it busy and profitable? Having a top of […]

Awesome Holiday Closing Announcement Email Templates header

Awesome Holiday Closing Announcement Email Templates

The start of the holiday season does not mean letting your inbox enjoy the same degree of leisure and festivities as you do. Despite being busy with all the buzz and planning, you can hardly lock your business’ door before taking care of what happens with your inbox. This entails informing your loyal customers about […]

How to Get Started with Social Media Marketing header

How to Get Started with Social Media Marketing

If there is one thing that is hard about creating a presence on social media for your small business – it is getting started. This is particularly true nowadays, when social media is as diverse as never before. However, the good news is that the majority of your customers and potential customers have coalesced in […]

How to Use Email Marketing to Grow Your Business header

How to Use Email Marketing to Grow Your Business

Using email on a daily basis has become too commonplace to start perceiving it as an important business tool. Yet, it can become just that with a tweak or two and this post will help you do it in the easiest possible manner.  . Email marketing as a term is self-explanatory – it is about […]